Ferrari shun blue-chip sponsors for fags & booze

Posted on | Author Keith Collantine

Having lost Vodafone to McLaren for 2006, Ferrari have signed a deal with new sponsors Martini. The team are pushing the angle that Martini have a long historic association with motor sport (particularly rallying). But the true significance of the deal is that it underlines how Ferrari, wedded to Marlboro cash, cannot attract or retain … Continue reading Ferrari shun blue-chip sponsors for fags & booze