There’s plenty to be said for and against the value of Formula One as a marketing tool. One major car manufacturer who continue to steer clear of the world’s greatest motor sport series is Volkswagen, who instead recently ran a strange marketing campaign ‘to discover what fast looks like’. This is what they came up with.
Their key domestic rivals have a far better idea of ‘what fast looks like':
McLaren-Mercedes, in their recently-launched bling-tastic 2006 colours. Should look awesome at speed. Now that’s fast.