Why F1 needs PR

Posted on Author Keith Collantine

Bernie Ecclestone has admitted he’s considering appointing a public relations company to assist with the promotion of Formula One. This is something F1 has badly needed for years, thought die-hard fans may struggle to understand why. There are many challenges to projecting a positive image of a sport that is perceived to be environmentally unfriendly, … Continue reading Why F1 needs PR

Damon Hill interview

Posted on | Author Keith Collantine

Damon Hill speaks about Formula One technology, test driving the Williams-Renault FW14B, how to improve Formula One cars and much more. He’s not a fan of grooved tyres… This is the full transcript of an interview that was published in Trackside on Auto Trader two weeks ago (see below). Read on for the full interview.