You don’t expect to find an interview with an ex-Formula One World Champion in the pages of the Society Guardian. But there it is, page nine, Jody Scheckter on the joys of biodynamic organic farming. Hmm. Sexy. Scheckter only did one more season of F1 following his 1979 World Drivers’ Championship for Ferrari – their … Continue reading A Formula One farmer?
Listening to the radio this morning I was surprised to learn that there is a road named after Ayrton Senna in Reading. The residential road was apparently named for the three times champion because he had a house in Wokingham during his McLaren years. The radio caller complained that the road was inappropriately covered in … Continue reading Ayrton Senna Road
Are ITV unhappy with the income they generate from advertising sold during Formula One? An interview with their Sales MD Gary Digby in Media Week suggests they are. Digby was interviewed regarding ITV’s coverage of the football World Cup, which apparently failed to bring in enough advertisers to justify the ?âÔÇÜ?é?ú50m they spent on the … Continue reading ITV want more from F1 ads
While rivals Honda go for speed record glory, Toyota have joined forces with BBC’s Top Gear to promote the forthcoming British International Motor Show. Top Gear’s “tame racing driver” The Stig blasted a 2005-spec V10 TF105 through ExCeL in London Docklands, the new home of the show. Top Gear returns to our screens in Britain … Continue reading Toyota promote British Motor Show with indoor test