ITV ratings woe
3 August 2006 by Keith Collantine
UK Formula One broadcaster ITV suffered very poor TV ratings in July and are set to lose their chief executive.
Their audience share in July was 16.7% – one-fifth less than they managed last year. Poor advertising revenue has seen their revenue drop by 4.6% in the first half of 2006. Their Sales MD Gary Digby recently suggested they need more advertising revenue from F1.
If ITV’s problems get worse, high-profile, high-cost programming such as live Formula One could be in jeopardy. ITV already occasionally drop qualifying sessions for programmes they expect to be more popular – let’s hope this problem doesn’t get any worse.
Related links
- BBC News – ITV chief preparing to step down (external)
- BBC News – ITV1 suffers summer ratings slump (external)
- ITV want more from F1 ads
Tags: f1 / formula one / grand prix / motor sport / itv
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