Santander to be British Grand Prix title sponsor

SantanderBanco Santander will replace Foster’s Lager as the title sponsor of the British Grand Prix this year in a ??6 million deal.

Santander bought British building society Abbey (formerly Abbey National) in 2005 but look set to drop that brand name. They are also sponsoring McLaren-Mercedes under the Santander name in a five-year deal starting this season.

More importantly the loss of Foster’s sponsorship opens up the possibility of spectators being able to buy a decent beer at this year’s race.

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3 comments on Santander to be British Grand Prix title sponsor

  1. Cooperman said on 22nd February 2007, 17:23

    If the marketing people at Banco Santander were really on the ball, they could do something clever with the corner at ‘Abbey’.
    Geddit? Abbey? Never mind.

  2. Keith Collantine (@keithcollantine) said on 22nd February 2007, 18:21

    Ha! I never thought of that.

    Sadly it’s probably more likely that they’d dole out a million more to Silverstone to rename the Abbey corner ‘Santander’…

  3. Franc said on 5th October 2009, 10:15

    Is Santander Spainish and what does it have to do with Kimi’s early and unfortunate departure from Ferrari?

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