Honda’s ‘green’ 2007 livery revealed

Honda RA107, 2007

Honda RA107, 2007

These are the first pictures of Honda’s much-vaunted 2007 livery for the RA107.

There was intense speculation over what companies and what colour scheme would appear on the final car. Honda have gone for the radical approach of allowing anyone to buy ‘pixels’ of the car’s paintwork, which is a picture of the earth’s globe.

Those who sign up to the scheme pledge to make a ‘lifestyle change’ to be more environmentally-friendly, and can view their adverts on the Honda F1 website.

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5 comments on Honda’s ‘green’ 2007 livery revealed

  1. Richard C said on 26th February 2007, 10:31

    Will the car not suffer electrical problems by being permanently ‘earthed’ or could this be the return of the ‘ground effect’ car?

    Either way I believe they are thinking too much, this is just too clever.

  2. Keith Collantine (@keithcollantine) said on 26th February 2007, 10:48

    It’s certainly a headline-writers dream! The children of the corn there scare the bejeezus out of me.

  3. Abhinav said on 27th February 2007, 4:16

    Whatever you guys say,it is still the most unique livery I have seen in quite a few years.It makes the Red Bull/Jaguar liveries at Monaco look like a joke.

  4. damonsmedley (@damonsmedley) said on 26th February 2012, 8:43

    I don’t care what anyone says; I loved this livery when it was revealed and I still do.

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