F1 in the blogs special: Honda’s green livery

Honda RA107 livery launch, 1It seems that for every blogger singing the praises of Honda’s radical, sponsor-free environmentally-aware livery there’s another one decrying it at a cynical ploy of ‘greenwash’ marketing.

Here’s a sample of some of the most interesting reactions:

“Green is great”

“In a gas-guzzling, environmentally selfish sport, it’s fantastic to see a team breaking the boundaries of what is considered the norm” – M???laine

“What F1 fan wouldn’t want to see their name on an F1 car, even if it its microscopically small?” – F1 Blog

“Honda F1 goes Al Gore” – Brickwallviews

“I find it fascinating and rather cool” – Oregon Daily Emerald

“Good on Honda” – Adrian

“Get your microscopes ready and look for ‘SilverMac?????? on the new Honda RA107 F1 car’s front wing, or thereabouts.” SilverMac

“A fascinating twist on branding and advertising in sports” – Tomi T Ahonen

“This is nice” – Rocket Science Group

“Ugly car, cynical stunt”

“This is Greenwash to the extreme… Despite its cars doing little more than four miles to the gallon, the Honda Formula One team tried to trump their green credentials yesterday when they announced that their new cars will feature a huge image of the Earth” – Andy Rowell

“Good for them right? Sure, if you think that a fuel guzzling 3.1 mile per gallon racing car is a great way to promote enviornmental awareness.” – Logan

“A 2.4L V8 700+hp engine that consumes close to 75 liters of High Octane Fuel per 100Km, which is a grand fuel economy rate of 1.333KM/L, being used to tell people, ?????ǣHey! Take care of the planet! Don’t pollute! Use energy wisely! Don’t these people even think about what they’re trying to say?” – Ashwin

“It is tragic is what it is” – FerrariFan

“They’re all mouth and no trousers” – Fluteloop

“A team member said: ‘I think this signals a recognition that formula one has to change or it will wither on the vine and become extinct.’ Yes, but what about the inside of the car? Business as usual.” – Treehugger

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4 comments on F1 in the blogs special: Honda’s green livery

  1. This “publicity stunt” shows how blinkered the majority of F1 fans are. It is to raise awareness of future technology powering us to work and back in the coming years.
    F1 has a global audience of hundreds of millions.
    The car makers are in F1 to sell cars. Fact.
    Honda are renowned for being great engine builders.
    Honda have developed the FCX. This is a fuel cell car. They have a global advertisement to promote this. So why not advertise the fact they are green?
    For more information type:
    honda fuel cell car
    into your favorite search engine for more information.
    Ironic that the average F1 fan who supports a sport featuring the latest technologies isn’t aware of the fuel cell car. It may never catch on but at least there is a company pushing the boundaries to do the right thing.

  2. number plates said on 1st March 2007, 15:21

    Nice idea but looks awful!

  3. Honda is great! One of the leading car manufacturers in the manufacturing of green cars is the Japanese brand Honda. Honda is the greenest car manufacturer. So in order for the world to reduce dependency on that non-renewable source of energy, Honda is aiming to develop alternative fuels for their vehicles. Always producing eco-friendly vehicles which is also known for the reliability of their Honda Cold Air Intake parts .

  4. Number 38 said on 17th April 2007, 17:24

    A “publicity stunt” or a POLITICAL stunt…….either way the “environmental” concept doesn’t belong in F1. Add to the plot the fact that this years Honda is a complete flop……enough said.

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