Comments on: Video: Shell & Ferrari’s £2m F1 TV advert

By: raj

raj — Thu, 28 Aug 2008 01:19:45 +0000

Any knows who did tis ad? the director?

By: Almaty

Almaty — Sun, 13 Apr 2008 12:02:18 +0000

I am working on my report over radical change towards standard adverting by shell. It is amazing to know how this advert has persuaded local managers to shift toward standard advertising! excellent idea!

By: Clive

Clive — Sat, 07 Apr 2007 12:21:22 +0000

Slick tyres did not appear on F1 cars until 1970 (excellent article on the history of tyres here) so the ad is correct in that detail. I think they may have cheated slightly in that the tyres look very modern, as though the grooves were today’s straight-cut variety – the old “fancy patterned” grooves would not look so wide, I think. Hard to tell at speed, however.

This highlights the enormous gap in the ad – from Ickx to the latest Ferrari (unsure just who is supposed to be driving it – Bertolini? Could as easily be meant to be Schumacher methinks). Having watched the video yet again, I think I made a mistake with my first comment. That’s not Surtees at all – it’s all Chris Amon (note that, in the first appearance of the second car, there are two lines down the centre of the driver’s helmet, which could only mean Amon).

By: jeremy

jeremy — Sat, 07 Apr 2007 05:57:00 +0000

small detail, why are all the old cars running on modern grooved tyres? What happened to the slick tyres.

By: Dennis Mendonca

Dennis Mendonca — Sat, 31 Mar 2007 02:37:01 +0000

http://www.partizan.com/partizan/media/clips/729.mov

The Shell Ferrari ad can be downloaded at higher resolution from this link at the ad company’s website…

By: Journeyer

Journeyer — Sat, 24 Mar 2007 02:02:51 +0000

Apparently, Minol is a chain of service station acquired by Elf... Or so it says here: http://www.grandprix.com/gpe/fue-014.html

By: Clive

Clive — Sat, 24 Mar 2007 00:51:58 +0000

Just goes to show what I miss – haven’t watched TV (apart from GPs of course) since I discovered the computer. Judging by the grin on the Shoe’s face in the Minol advert, it must be a brand of toothpaste…

By: Keith Collantine

Keith Collantine — Sat, 24 Mar 2007 00:27:03 +0000

I’d forgotten about that Johnnie Walker one. Here it is (bottom of page):

http://www.f1fanatic.co.uk/2006/10/14/f1-video-special-advertising-breakdown/

By: Journeyer

Journeyer — Sat, 24 Mar 2007 00:10:43 +0000

It’s funny, really, how Shell and other sponsors spend for Ferrari’s advertising. As far as I know, they have never spent a single dollar on advertising. Actually, this is somewhat also like the ad Johnny Walker did for McLaren in 2005 (Remember that?) That was also quite impressive. They should bring that out again for Alonso and Hamilton.

By: Clive

Clive — Sat, 24 Mar 2007 00:01:15 +0000

Ah, yes, of course – I was forgetting it was an ad for Shell, Journeyer. But interesting too that there were a few brief shots of Chris Amon (well, his helmet anyway). I’m quite surprised they remembered him, although he was one of the best they ever had.