Knockhill axe Jim Clark corner

Posted on Author Keith Collantine

Martin Bell, Knockhill, BTCC, 2006The owners of Scottish racing circuit Knockhill are axing the name ‘Clark’s’ from one of the corners in deference to a sponsor.

The corner on the circuit visited by the British Touring Car Championship and other series was named after twice Formula 1 World Champion Jim Clark. It is to be re-titled “Carlube”.

Of course national racing circuits need to do everything they can to keep the money flowing in – but it’s a shame they’d go so far as to ditch the name of one of the world’s greatest racing drivers.

Indeed, it’s equally disappointing that Carlube are apparently happy to be seen as the brand responsible for it – but what do I know about marketing?

Posted on Categories BTCC

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