What I wonder is, names like ‘Clark’s Corner’ come from local (or driver’s) vernacular, right? It doesn’t matter if there’s a big yellow seashell sign near a corner, that doesn’t make it “Shell Corner” until attendees start calling it “Shell Corner”, and if nobody names it anything, it becomes “a 90-degree right-hander” or “Turn 12.”

In other words, I try not to take renaming rights too seriously.