The Hamilton hype-ometer strikes back

Posted on | Author Keith Collantine

Lewis Hamilton hype-ometerLewis Hamilton has been welcomed to the world of Papperazi scum squatting by his front door and rubbish nicknames for him in the tabloid papers.

What’s next? Well, his friends, family and partner (if applicable – I honestly couldn’t give a damn) will be hounded for any titbit of gossip about him. Just look at the trash that was written about his team mate this week.

With the rookie sensation leading the world championship after his fourth race the media machine has ramped up a gear. Here’s just a selection of the gushing quotes from the last two days:

“Lewis Hamilton gave pal Fernando Alonso a lesson in his own Spanish backyard – then saw his team mate blow his top” The Sun
“Lewis Hamilton has been dubbed ‘Tiger of the Track'” Daily Mail
“Second to none” Daily Mail (where did he finish? – ed.)
“It is all developing nicely for Hamilton” Daily Express
“You will rewrite history” Daily Mirror
“Genius” The Sun
“Lewis soars, Alonso’s sore” Daily Mirror
“King of Spain” The Sun
“Massa hot stuff but Lewis tops the world” Daily Star

I’d like to say that, given how meagre much of the F1 coverage in the newspapers was last year (particularly the tabloids), that it’s great to see the sport finally getting more column space.

But are really they covering the sport, or just The Lewis Hamilton show? The Hamilton hype-ometer has reached a new high…

Lewis Hamilton hype-ometer

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