OK, it’s still red. But it’s a better red than before – a subtly deeper, richer shade closer to classic Ferrari scarlet than the paler colour used in deference to Marlboro for the past decade.
It’s an understated change but I think the car definitely looks better for it. What do you reckon?
sidepodcast.com
24th May 2007, 18:22
here’s what i’m thinking.
ferrari knew people would be kicking up a fuss about tobacco branding, and maybe refusing to publish pictures of the team. because they didn’t want that to happen (in monaco of all places), they made a change that would ensure fans would be interested in *seeing* pictures of the team.
how can you *not* show images of a car that’s returned to it’s proper colour for the first time in years.
subtle, but clever. hats off to the marketing peeps i say.
Journeyer
25th May 2007, 22:36
Yup, I’d agree there. The red is just plain lovely, I say. :)