F1 news review: Honda drop ITV-F1

Rubens Barrichello, Honda, Nurburgring, 2007 | HondaRacingF1.comHonda has cancelled its sponsorship of ITV’s F1 coverage – does this signal a change in direction for the team’s marketing agenda?

Plus McLaren and Williams stay quiet over rumours that part of their teams are to be sold. And who is Robert Kubica’s favourite sports person? It’s not a racing driver…

Read the full F1 news round-up below.

Honda pull out of ITV-F1 sponsorship – Honda will not sponsor the idents on ITV’s F1 coverage as of next year – is this a hint they’re dropping their green marketing agenda? Or is it a reflection of the fact that they haven’t got Britain most popular F1 driver any more?

New team principal holds key to Jenson Button and Honda’s success – Button eyes more wins, but not until next year.

The winds of change – Thoughts on how the FIA can police restrictions in wind tunnel use by F1 teams.

Head of BMW tells FIA not to meddle with teams – Mario Theissen wants no more restrictions on F1 design and development.

The world of the budget cap – Restricting teams’ expenditure in F1 might not be so hard.

F1 engine freeze set to be shortened – Teams headed for compromise five-year engine freeze instead of ten years.

Klien, Schumacher to DTM? – Could Ralf Schumacher and Christian Klien be the next ex-F1 driver to enter the German Touring Car Championship? Two-time F1 champion Mika Hakkinen recently left the series which Jean Alesi and Heinz-Harald Frentzen also raced in.

Donnelly calls for more F1 teams – Ex-Lotus driver Martin Donnelly makes the smart point that simply having more teams in the sport would be good for F1.

Massa: Lewis is a choker – Felipe Massa has a go at Lewis Hamilton.

Search for new Lewis Hamilton – Karting tournament to find new young British racers.

Glock ticks right boxes and spluttering Toyota raise the stakes – GP2 champion Timo Glock plays down comparisons with Lewis Hamilton.

BIC prepares for its fifth F1 Grand Prix and looks back on achievements – The Bahrain International Circuit will hold its fifth Grand Prix this year.

Mercedes coy on McLaren share report – Is the three-pointed star going to take over McLaren?

Investment company thought to have taken 30% stake in Williams – Another British F1 team might be changing hands.

Kubica takes cue from O’Sullivan – Robert Kubica’s favourite sports person is a snooker player.

Racing team hopes for F1 glory – Annual F1 in schools competition gets underway.

Why F1 is not impossible for David Richards – Grandprix.com argues that the Prodrive boss should enter an Aston Martin team.

Force India F1 team – In case you haven’t seen the new website for the team have a look at it now. I particularly like the links to F1 blogs including this very site – thanks guys!

Photo: HondaRacingF1.com

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18 comments on F1 news review: Honda drop ITV-F1

  1. Steven Roy said on 18th January 2008, 11:49

    Maybe Honda became embarrassed running adverts to the song ‘to dream the impossible dream’ when scoring a point came in to that category. It almost summed up their season.

  2. does this single a change in direction for the team’s marketing agenda?

    i think u mean signal a change

  3. Keith Collantine (@keithcollantine) said on 18th January 2008, 12:38

    Fixed, thanks.

  4. the force india site is really good!

  5. Christopher said on 18th January 2008, 16:48

    The best Honda advert this year was from a GP that Button retired from.

    There was a shot of Button walking out of the back of the pit garage, followed by the cameraman zooming in on the “the power of dreams” slogan on the back wall. :)

  6. Honda’s adverts may have been stupid considering their season, but they were a damn site better than that clucking chicken insurance company who sponsored ITVF1 before. That advert had a negative effect on me – ever since then I have not taken financial advice from poultry.

  7. Steven Roy said on 18th January 2008, 20:11

    The problem with those adverts was like everyone else I remember Team Chicken and like everyone else I can’t remember who the company that was advertising.

  8. I don’t think anyone’s stayed with ITV’s book-end ad coverage for long since they introduced it in 2004 (we’ve had The Guardian, Toyota, Swiftcover Insurance and Honda, lasting one year each). Maybe it just means ITV charges too much money for too little return for that particular part of their ad package.

  9. Nathan Jones said on 19th January 2008, 3:57

    maybe now we’ll stop bearing about button everywhere!

  10. Just thought everyone should know, on the Force India site, there is currently a vote in place to decide your favourite Force India driver, Sutil, Fisico or Liuzzi. In my opinion, you needed to know so that we, as F1 fans, can vote in this poll and make an informed decision.

  11. here’s an odd thing. the f1 fanatic link on force india seems to have gone awol, while others have appeared.

    are they rotating them randomly or something?

    seems a bit mean if they removed your link after you was so nice and linked to them :(

  12. Wonder if it’s something to do with my old friend Sri who seems to have dissappeared too – hope to hear to the contrary – and as for the honda adverts – doesn’t make sound commercial sense too pay top dollar for adverts for at the time a nowhere team – maybe with ross that will change around – lets hope so – we need more challengers

  13. Keith Collantine (@keithcollantine) said on 22nd January 2008, 22:08

    I don’t know about the FIF1 link – I’m sure they wouldn’t have deleted it they’re wonderful, discerning people… It does rotate, like you say, I’ll have a look at it later.

  14. I was not aware of this. Regards for letting me know.

  15. A formidable share, I just given this onto a colleague who was doing a bit evaluation on this.

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