Comments on: Moto GP gets it, F1 does not

By: Pink Peril

Pink Peril — Tue, 11 Mar 2008 00:14:39 +0000

FOM must be really crap at removing the Youtube vids then – every time you guys mention a pass or incident that I haven’t seen (as I only started watching F1 in 1998) I go onto Youtube to watch it, and have only drawn a blank a couple of times.
Says something about their management skills then, doesn’t it?

By: C-type

C-type — Sun, 09 Mar 2008 11:52:01 +0000

I’m pretty sure that the 2007 review they proudly boast on the Official site was originally an outstanding youtube effort, called ‘f1 2007 in six minutes and 30 seconds’ (I think) and far better in its full length. Same music, same clips etc. I hope they were paid for the rip off, and consequent disappearance from youtube of their own excellent video!

By: Alex Andronov

Alex Andronov — Sun, 09 Mar 2008 09:44:03 +0000

On the subject of companies understanding new media. Apple this Friday launched a huge suite of development apps for the iPhone. They gave away the whole thing for free with a $99 one off fee if you want to upgrade. Why? All weekend developers who have never programmed on a Mac and never owned one have been buying Macs just so they can develop for the iPhone. And when those developers make really cool iPhone apps that will mostly be given away free it’s going to drive sales of the iPhone through the roof.Giving things away for free isn’t missing an opportunity to sell as long as you remember what you’re selling. F1 is selling live races, online can’t compete with that. All YouTube does is make more people likely to watch a race live.

By: Gman

Gman — Sun, 09 Mar 2008 00:20:12 +0000

I’ve spoken many times on here about Bernie relaxing his iron grip on official F1 content if he wants to be a success in new markets, and this topic is right in line wit that.

By: Gman

Gman — Sun, 09 Mar 2008 00:18:36 +0000

The great thing about Youtube is that it would help F1 reach a much younger audience in nearly all markets. Many young fans-such as myself-tune into Youtube for hilights of other sports, and to do so with official video from F1 would open many doors for the sport. I’ve talked several times on this site about Bernie relaxing the grip F1

By: Steven Roy

Steven Roy — Sat, 08 Mar 2008 21:48:57 +0000

If Bernie had the business brain that many people credit him with he would be using youtube to sell official DVDs. Put up a few clips and mention where to see the whole video.

By: SoLiD

SoLiD — Sat, 08 Mar 2008 19:53:34 +0000

F1 is indeed missing out on some great great and free advertisment… this can give you acces to great vids and make you want to see more f1.. and people will talk about it.. what do you want more?

They should make f1 interactive and accessible for all (when you can’t do it in real life, do it virutally).
It would be cool if they actually released every race in full on dvd a few weeks later, don’t make it to expensive (lets say 9,99 euros) and they would sell…maybe add a great magazine with it and ask a bit more??

They would become a bit richer if they do it right…
Who of us wouldn’t subscribe?

By: Arnet

Arnet — Sat, 08 Mar 2008 18:17:24 +0000

Bernie is a dunderhead when it comes to new technology and new ways of making money. He would rather just ramp up the cost of hosting and F1 race every year and sit back and watch it go up by 10% per annum, instead of looking into new ways of promoting his sport, like getting new fans involved via youtube. Think of the miillions of new fans in India who could be learning about F1′s history right now, and they can’t even go to the "official" web-site to explore the rich record of video that exists, but is quickly disappearing. Think Bill Gates vs. Steve Jobs and iTunes. Bernie is gates, but F1 needs a Jobs. Any nominees?

By: Fer no.65

Fer no.65 — Sat, 08 Mar 2008 17:50:24 +0000

well, if it was a joke, i apologise… but i love watching videos at youtube… i think what MotoGP does it’s great for its fans… that’s the kind of treatment F1 fans should have… Like Robert says, the website looks not that good compared to F1′s but it’s full of very enjoyable material!… it’s just great!

By: Keith Collantine

Keith Collantine — Sat, 08 Mar 2008 16:32:38 +0000

Fer, I think Ben was joking. But the thought of there being a high-quality F1 season review available to buy is wishful thinking - there’s only one, and it’s not very good.