Lewis Hamilton is bigger than McLaren

Posted on | Author Keith Collantine

The news that Lewis Hamilton is courting a ??10m sponsorship deal with Reebok is interesting not because of the amount of money involved, but because of what it says about his relationship with McLaren. When people started talking about the immense marketing potential of F1’s first successful mixed-race driver F1 fans were quick to note … Continue reading Lewis Hamilton is bigger than McLaren