Green F1 tyres? Seriously?

We’re a long way from April Fools’ Day so I’m taking this one at face value… for now.

F1 cars will be using tyres with green grooves in them during the Japanese Grand Prix to show support for the FIA’s Make Cars Green initiative:

Those will look great on a Renault...

Those will look great on a Renault...

According to the FIA:

The initiative demonstrates that Formula One?s teams and partners are backing the Make Cars Green campaign?s goal to reduce the impact of motoring on the environment.

It looks like the definition of greenwash to me.

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43 comments on Green F1 tyres? Seriously?

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  1. Adrian said on 8th October 2008, 9:19

    This just stinks of Honda favouratism…they’re forcing all the other teams to use tyres in Honda’s colour scheme….

  2. M Smith said on 8th October 2008, 9:30

    Honda’s PR must be loving this. It’s just a shame that they are racing at Fuji and not Honda’s Suzuka, that would have been perfect.

  3. Formula 1? Green? Really? Ha!

    How much extra CO2 did the lights for the night race pump out?

  4. Adrian said on 8th October 2008, 9:57

    How much extra CO2 did the lights for the night race pump out?

    None, they were powered using all the hot air that Luca Montezemolo produces!!

  5. Alex Cooper said on 8th October 2008, 10:21

    Those will look great on a Renault…

    Ha! Classic!!

  6. Alex Cooper said on 8th October 2008, 10:29

    It is a bit of a farce though isn’t it?

    It’s straight out of the “Honda book of believing people are stupid” – the chapter on how colouring something green will make people think it’s environmentally friendly.

    The world is saved, people, Bridgestone have bought a new can of paint…

  7. Chalky said on 8th October 2008, 10:50

    I’m surprised they haven’t offered the groove yet as extra advertising space :D

  8. loo9n said on 8th October 2008, 11:07

    i reckon they will look good on the honda… and AWFUL on all other cars!
    imagine the ferrari or mclaren with these tires!!

  9. Yep, the teams should refuse to use them unless they are in their colours.
    Is this all that the FIAs ‘Make Cars Green’ campaign can come up with? Is this what Bridgestone are being paid millions for? Greenwash is right, no doubt Max is chuckling to himself somewhere over this….
    If Max was being serious about greener tyres all he has to do is contact Michelin, who have been making efficient, greener (ie less rubber) tyres for quite a while now, and no doubt so have the likes of Pirelli and Goodyear.
    I think the whole FIA initiative is just a lousy PR stunt, he got all the drivers to sign in support when all the manufacturers represented in the sport have been designing and building ‘green’ cars for years!
    But then we know Max is never one to miss a Bandwaggon..

  10. And have another look at them – could you spot the ‘white’ line on a car going at speed?

  11. Keith Collantine (@keithcollantine) said on 8th October 2008, 11:32

    DG – Excellent point.

  12. As long as they let out green smoke when the tyre spins I’m happy otherwise what a waste!

  13. “he got all the drivers to sign in support when all the manufacturers represented in the sport have been designing and building ‘green’ cars for years!”

    The ” marks are definitely necessary. I think it’s pretty clear that no one involved in F1 could claim that there is a single aspect of F1 that is green: “green”, yes, the kind of corporate green that’s on the tyres, but ecologically sound? Nah!

    Good to see plenty of cynicism.

    K.

  14. Keith Collantine (@keithcollantine) said on 8th October 2008, 12:21

    They look shocking on the Ferrari. Here’s a pic.

  15. @ matthew

    Formula 1? Green? Really? Ha! How much extra CO2 did the lights for the night race pump out?

    A lot less than the entire audience in Europe getting up at 07.00 am and turning on their living room lights… ;-)

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