A1 Grand Prix and Superleague Formula may not be your cup of tea but they can teach F1 a thing or two about using the internet to reach out to fans.
Here’s a look at their enhanced race live timing systems for fans and official Youtube channels.
Enhanced live timing: A1 Grand Prix
Here are two screen grabs from A1 Grand Prix’s live timing system.
The first looks fairly similar to F1’s but the second shows some excellent innovations including a live GPS position tracker showing the location of each car on the track. On the right you can select whichever team you are following and monitor the speed and throttle and brake inputs of the driver in real-time.
A1 also offers live TV streaming over the internet and video highlights on the official site and on its Facebook group as well. All excellent ideas for promotion that F1 should copy.
Video sharing: Superleague Formula
I think the idea of a motor racing series based on football teams is about as cynical as they come. But offering an official Youtube channel (which I discovered via BritsonPole) for video sharing is an excellent promotional tactic.
Even better: the videos aren’t locked, so fans are free to embed them on their own sites.
I may never watch a Superleague race, but respect to them for being in tune with what modern sports fans expect. Formula 1 may be the better sport, but in terms of fan engagement it is a long, long way behind.
What other innovations have you noticed other motor racing series using?