A1 and Superleague show F1 the way

A1GP\'s live timing includes GPS tracking and instantaneous car data

A1GP's live timing includes GPS tracking and instantaneous car data

A1 Grand Prix and Superleague Formula may not be your cup of tea but they can teach F1 a thing or two about using the internet to reach out to fans.

Here’s a look at their enhanced race live timing systems for fans and official Youtube channels.

Enhanced live timing: A1 Grand Prix

A1 Grand Prix live timing (click to enlarge)

A1 Grand Prix live timing (click to enlarge)

Here are two screen grabs from A1 Grand Prix’s live timing system.

The first looks fairly similar to F1’s but the second shows some excellent innovations including a live GPS position tracker showing the location of each car on the track. On the right you can select whichever team you are following and monitor the speed and throttle and brake inputs of the driver in real-time.

A1 also offers live TV streaming over the internet and video highlights on the official site and on its Facebook group as well. All excellent ideas for promotion that F1 should copy.

A1 Grand Prix live timing (click to enlarge)

A1 Grand Prix live timing (click to enlarge)

Video sharing: Superleague Formula

I think the idea of a motor racing series based on football teams is about as cynical as they come. But offering an official Youtube channel (which I discovered via BritsonPole) for video sharing is an excellent promotional tactic.

Even better: the videos aren’t locked, so fans are free to embed them on their own sites.

I may never watch a Superleague race, but respect to them for being in tune with what modern sports fans expect. Formula 1 may be the better sport, but in terms of fan engagement it is a long, long way behind.

What other innovations have you noticed other motor racing series using?

Read more

Promoted content from around the web | Become an F1 Fanatic Supporter to hide this ad and others

Advert | Go Ad-free

21 comments on A1 and Superleague show F1 the way

  1. Gavin Brown (RubberGoat) said on 16th July 2009, 7:56

    Don’t forget the ‘After the Flag’ Video Podcast that MotoGP does – it is excellent and includes highlights, interviews, analysis and a bit of fun. If F1 did this it would be awesome!

Add your comment

Your email address will not be published. Required fields are marked *

All comments must abide by the comment policy. Comments may be moderated.
Want to post off-topic? Head to the forum.
See the FAQ for more information.

Skip to toolbar