Good news from Aston Martin and Volvo

Aston Martin LMP1

There has been a lot of doom and gloom for the motor racing fan since the end of last season.

First Seat announced an abrupt withdrawal from the British Touring Car Championship ?σΤιΌΤΗ£ just as it finally seemed to be on the cusp of success with its diesel Leons.

Honda canned its Formula 1 team, and the World Rally Championship lost Subaru and Suzuki within a couple of days of each other. Audi, which enjoyed massive success with its sports car programme in 2008, announced it would be bring its new R15 to the Le Mans 24 Hours and Sebring 12 Hours, but not the wider American and European Le Mans Series.

This grim news was received with sighs of acceptance and many words written about the dismal state of the world economy. But in the past week, two manufacturers have revealed new motor racing programmes, something we fans can take heart from.

Aston Martin had been tipped to launch a full-scale attack on the Le Mans 24 Hours prototype class this year, which has been confirmed. Last year?σΤιΌΤδσs GT1 category winners are building LMP1 prototypes which, enticingly, will take on Audi and Peugeot?σΤιΌΤδσs turbodiesels with V12 petrol power. And the timing is just perfect, coming 50 years since Aston Martin first won the French classic.

Good news for BTCC fans, too. Fears that it would have just one manufacturer entrant in 2009 ?σΤιΌΤΗ£ series stalwarts Vauxhall ?σΤιΌΤΗ£ have been laid to rest, as Volvo has announced a race programme for its bioethanol-powered C30 hatchback.

These are both manufacturers that have suffered from falling sales and tighter margins. But there is still market share to be won and cars to be sold. Aston and Volvo?σΤιΌΤδσs votes of confidence in Le Mans and the BTCC show that motor racing remains a valuable way for car makers to exhibit their products and technologies to the public, as long as it can be made cost-effective.

Advert | Go Ad-free

Add your comment

Your email address will not be published. Required fields are marked *

All comments must abide by the comment policy. Comments may be moderated.
Want to post off-topic? Head to the forum.
See the FAQ for more information.