Jenson Button changes helmet design

Jenson Button's new helmet design (click to enlarge)

Jenson Button's new helmet design (click to enlarge)

Jenson Button has changed his helmet design for his first race with Brawn GP.

He’s dropped his usual Union Flag design for one that incorporates the lurid yellow colours of the Brawn team.

Button has dabbled with different helmet styles in the past but usually stuck to a patriotic theme. He donned a red and white St. George’s cross-style helmet in 2004 during the football World Cup.

Brawn has also announced a new sponsorship deal with Henri Lloyd, who’s logos will appear on the previously sponsor-less BGP 001. The cars are likely to do well this weekend, and I wouldn’t be surprised if a few more 11th-hour deals are in the pipeline.

Update: Here’s a picture of the car with the Henri Lloyd logo on it:

Brawn GP Henri Lloyd logo (click to enlarge)

Brawn GP Henri Lloyd logo (click to enlarge)

Press release below:

Brawn GP is pleased to confirm its first new commercial partnership of the 2009 Formula One season with the announcement of an agreement with British clothing manufacturer Henri Lloyd as Official Supplier of Clothing and Footwear Technology.

Henri Lloyd is widely regarded as one of the market leaders in technical sailing and lifestyle apparel, and has pioneered the development of fabrics, garment design and product development for over 45 years. The company?s extensive knowledge and experience of innovative fabric technology has been applied to Brawn GP?s team clothing for the 2009 season to create a uniform able to adapt to the various climatic environments which the team will encounter at the seventeen races on the Grand Prix calendar.

Founded and based in Manchester, England, Henri Lloyd is extremely proud of its British heritage and delighted to be supporting the Brackley based British team, using the shared values of innovation and performance to continue its product development ambitions in the unique environment of Formula One.

In addition to providing Brawn GP?s team and travel clothing plus the team?s official merchandise range, the Henri Lloyd brand will appear on the BGP 001 car throughout the 2009 Formula One season.

Ross Brawn, Team Principal of Brawn GP commented: ??We are delighted to welcome Henri Lloyd to Formula One and to the Brawn GP team. We are particularly proud to begin our association with a company which prides itself on innovation and design and we will be working hard with Henri Lloyd to produce clothing which provides the highest levels of fabric technology for our demanding working environment. The Brawn GP team has faced a race against time to complete our preparations for the first race of the season in Melbourne and we would like to thank Henri Lloyd for sharing our vision for the future of the team and their commitment in ensuring that the team?s identity will be so well reflected in our team clothing and merchandise this year.??

Paul Strzelecki, Joint Chief Executive of Henri Lloyd said; ??We are thrilled to announce our official partnership with Brawn GP, a team that reflects our proud British heritage and development of product innovation and technology. We are very excited about our future together and wish the team every success for the 2009 season.??

Read more: 2009 F1 drivers helmets (Pictures)

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28 comments on Jenson Button changes helmet design

  1. Toby Bushby said on 27th March 2009, 0:27

    It’s great. Now I’ll be able to tell Button and Barrichello apart during the race this weekend. Doesn’t matter on the telly, but at the track it’ll be much easier.

  2. Arthur954 said on 27th March 2009, 0:51

    I would paint the helmet in a Beatles theme , with the Union Jack included.
    This new livery he is showing us is very boring and generic
    By the way, as corporate colour, I would replace that lime yellow for gold instead. That funky lime yellow is a very old look.
    The new Virgin deal is an opportunity to do something imaginative and cool, in all aspects of team imagery and livery.
    good luck to all !

  3. Krider said on 27th March 2009, 14:13

    Is it intended to be a blank canvas, like the car itself? Will sponsors be able to colour the helmet too?

    2004 was actually the year of the European Cup. I’m not being critical, just doing a little nitpicking.

  4. semilost said on 28th March 2009, 23:26

    I couldnt agree more about changing helmet designs.It’s to appease the sponsors is my guess.But the designs do need to be simplified;less is more.With the current designs,I pretty much have no idea as to who’s who.Grahamn and Damon Hills’ were the best I think…

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