Mercedes should put a sticker on this car

Your ad here: Mercedes should brand Brawn

Your ad here: Mercedes should brand Brawn

At the current rate of scoring*, after the European Grand Prix it will be inevitable that one of the Brawn GP drivers will win the drivers’ championship.

And the Mercedes-powered cars have already scored more than twice as many points as any of their rivals.

So why haven’t Mercedes plastered their logos all over the BGP 001s?

At Monaco Jenson Button not only won his fifth race of the year, he won his third in a row with the same Mercedes V8 engine.

The Stuttgart marque’s promotional department must be desperate to make use of this marketing gold.

A Mercedes representative explained to me recently that as Brawn’s deal with the team is purely a customer relationship, it gives Mercedes no advertising presence on the car.

That makes sense, but surely the time has come for Mercedes to get their logos on the car and make certain they milk Brawn’s increasingly likely championship victory for all it’s worth?

It’s hard to believe a manufacturer could miss an opportunity like this – though I have heard it said that Ford failed to capitalise on Michael Schumacher’s championship victory with Benetton in 1994.

It makes me wonder if Mercedes’ relationship with McLaren presents contractual obstacles to them using Brawn in their promotional work?

Whatever the reason, Mercedes’s decision to supply Brawn with engines – at a time when they were already taking on a new customer in Force India – played a significant role in saving the team from the scrap heap. It would be a real pity if Mercedes’ role in their success went unrecognised.

*Based on the first six races this year, assuming no further ‘half points’ races.

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50 comments on Mercedes should put a sticker on this car

  1. Brawn said on 28th May 2009, 10:59

    The Team is still called Brawn-Mercedes… i dont see the need for anything on the car, everyone knows whats underneath.
    I also doubt Mercedes want to make McLaren look so bad, they keep getting lapped by the Brawns and have the same engine…

    • John H said on 28th May 2009, 12:52

      This is true for most F1 fans, but I think the majority of dare I say it ‘consumers’ who see a picture of the car in the paper or the suchlike would no doubt be slightly more under the Merecedes influence if the logo were on the car.

  2. Ilanin said on 28th May 2009, 11:13

    Yeah, that’s because it’s a Honda. The standard rumour is that there’s been a gentleman’s agreement that neither will take credit for the other’s engineering.

    Which seems daft to me. Put both stickers on the car. “Design by Honda. Powered by Mercedes-Benz”

  3. MattX said on 28th May 2009, 11:16

    I think one of the main points is that Mercedes own a significant percentage of Mclaren. If they are seen to favour a customer team, a lot of stock and shareholders are going to wonder why they are paying all this money to part-own a team, when they are not doing as well as customers

    Part of the reason for Manufacturers owning teams is for greater control, hopefully for better results, e.g. BMW.

    This leads on to a bit of a scary idea, at the moment for the Manufacturers there is little return extra for the price of owning a team. All of the customer teams are doing roughly the same if not better than the Manufacturers – how can the manufacturers continue to justify that in the current climate when they could get nearly as much kudos from “just” being an engine supplier?

    So why do FOTA argue to keep the budgets up? because only the manufacturers can afford it. if the budgets come down it actually allows more competition on a more level playing field meaning that the chances of winning are even more reduced, with even more chance of the manufacturer being humbled by the customer – not good PR!

    So if the customers do even better it could mean that the teams the current principles run, and presumably want to keep on running, will make less and less sense as full blown manufacturers. Better to just make the engine surely? Except that is becoming so tightened down and restricted there seems little room to make a name for you yourself there so why bother doing that even?

  4. PJA said on 28th May 2009, 11:24

    In this article about Button’s contract Nick Fry says that if Brawn do not receive another penny in sponsorship they are okay for this year, so they are just waiting for the best deal.

    In an older article I remember Branson saying that he had made an offer to become title sponsor but he would step aside if a better offer came in. Also that because the way Virgin are setup they can make offers like this much quicker than other firms so we could be waiting a while till something is announced.

    If we are reading between the lines into Brawn and co praising Mercedes so much, we have to remember that not only do they think the engine is really good and that the deal which meant Brawn could race was done relatively quickly so they are probably genuinely grateful, but that they don’t have a deal for next year yet.

    Assuming the rules do change permanently so Mercedes can supply more than two teams it is not guaranteed Mercedes will choose Brawn as its third team. After the first few races I recall reading a report saying Red Bull may try to get Mercedes engines for the future, and then you also have all the potential new teams. Some have suggested that the manufacturers will all want to supply USF1 because of the exposure to the American market.

  5. Robert McKay said on 28th May 2009, 12:36

    To be honest, I’m equally surprised that Honda haven’t somehow gotten their names back on the car, seeing as they did design it and provide the majority of the funds to allow Brawn to happen in the first place.

  6. craig said on 28th May 2009, 14:14

    Oh My God!!!
    Look at us, we’re feeling sorry for Mercedes!!!

  7. Leaf said on 28th May 2009, 16:44

    It’s got to be contractual with McLaren, prohibiting other teams from displaying the logo. Or at least causing Mercedes to be inclined not to run the logo on other cars. Force India does not run the logo either. Also, Mercedes has an ownership stake in McLaren.

  8. HounslowBusGarage said on 28th May 2009, 17:39

    I’m pretty sure I remember reading somewhere that the Mercedes engine deal for Brawn is for 2010 only. Can anyone corroborate this, and if so, where should Brawn go shopping for next year?

    • Sush Meerkat said on 28th May 2009, 18:23

      I’m pretty sure your right HounslowBusGarage (i’m down the road from there by the way) anyway on topic, it was said at the start of the year, and Norbert Haug stated on the ITV website that putting a Merc sticker on the car would be taking advantage of the strange circumstances Brawn found themselves in.

      In other less verbose words, putting a Merc sticker on the car would seem like they were taking advantage of an at the time disadvantaged team.

      I just wish we still had V10’s :(

  9. HounslowBusGarage said on 28th May 2009, 17:40

    Oh for an EDIT button!
    I meant “for 2009 only”

  10. ConcedoNulli said on 28th May 2009, 17:56

    The Mercedes engine is by heritage an Ilmor engine, before Merc renamed Ilmor as Mercedes High Performance Engines. Brawn could capitalise on sponsorship by rebadging it as a … Honda. The new Ilmor company designed/build the current Honda Indycar engine. Poetic justice maybe. Or re badge it as Chrysler/Dodge for some US coverage and $.

  11. 1994fanatic said on 28th May 2009, 22:25

    I can remember seeing a ford badge on the 94 schumacher car, I think I even remember it when he almost did the barrel roll over damon to steal the championship which was rightly Hill’s. Anyways this is about playboy, I imagine you guys get that across the pond. It is a great magazine which sir richard branson is going to buy most likely. It’d be great to see some playboy ears on the Brawn wouldn’t it. Tell Richard the next time you see him.

  12. louierocko said on 29th May 2009, 1:34

    Unless I’m reading this wrong, Virgin is giving them 250,000 per race.

  13. The Limit said on 29th May 2009, 5:33

    I think you hit the nail on the head Keith. Mercedes I believe are trying to keep McLaren quiet as to not agitate an already delicate situation.
    McLaren were expected, with Lewis Hamilton leading the charge, to challenge for the championship. Not only are McLaren and Hamilton floundering, but they are having to watch the Brawn Gp cars with Mercedes powerplants walk away with the title. This can not be easy to watch for McLaren, with a very long relationship with the German mark going all the way back to the 1990’s.
    In all due respect to Force India, I suspect McLaren did not factor them to be too much of a threat. We all thought that Brawn Gp would fit this same mould, and boy have we been caught by surprise.
    From Mercedes point of view, they have been late to get in on the act. For years Ferrari supplied engines to other teams, notably Sauber. Honda, when they were around, powered Eddie Jordan’s cars aswell as their own, and then there is Renault ofcourse.
    Looking at it from that point of view, McLaren have been lucky to have Mercedes sole backing all this years. Now the support is far more diluted.

  14. Paddleshift said on 29th May 2009, 14:33

    Has anyone got the suspicion that Brawn opted to paint their car pure white to make their complex front and rear wings less distinguishable? I mean, you can’t see it even if their front wing’s got a hole in it, can you?

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