Canon returns to F1 with Brawn

Posted on | Author Keith Collantine

Canon sponsored Williams from 1985 until 1993 (click to enlarge)
Canon sponsored Williams from 1985 until 1993 (click to enlarge)

Brawn has picked up another new sponsor, this one in time for next weekend’s Singapore Grand Prix.

Canon, which famously sponsored the championship-winning Williams-Hondas of the 1980s, will have their logos on the side of Jenson Button and Rubens Barrichello’s BGP001s.

Brawn previously announced beer brand Itaipava as a new sposor for the Brazilian Grand Prix.

With Virgin leaving the team for Manor in 2010 – possibly to brand the new outfit as its own entry – Brawn needs to keep picking up new sponsors. But with both championship titles likely to be won by the Brackley team this year, that should get easier.

Press release


Brawn GP is pleased to announce a new partnership with Canon Singapore Pte Ltd for the Singapore Grand Prix, Round 14 of the 2009 FIA Formula One World Championship, which will be held under the floodlights of the Marina Bay Street Circuit on Sunday 27 September.

The showcase event, which hosted Formula One’s first night race in 2008, will see the iconic Canon branding on the sidepods of Jenson Button and Rubens Barrichello’s Brawn-Mercedes cars throughout the Singapore Grand Prix weekend.

Canon has a relationship with Formula One that dates from 1985. The partnership with Brawn GP will allow Canon Singapore, the company’s South and South-East Asia headquarters, to use the unique setting of the only night race on the Formula One calendar to promote Canon’s expertise in digital imaging to a local and global audience.

Ross Brawn, Team Principal at Brawn GP said: “We are very pleased to confirm our partnership with Canon Singapore for the Singapore Grand Prix and look forward to working closely together over the next two weeks. Formula One’s inaugural night race at the Marina Bay Street Circuit was a huge success and the floodlights provided a wonderful spectacle against the backdrop of the Singapore skyline, a perfect combination for Canon to showcase their photographic and digital imaging technology. We’re all looking forward to returning to Singapore next week for what should be another fantastic event.”

Melvyn Ho, Vice President, Consumer Imaging and Information Group, Canon Singapore commented: “The Singapore Grand Prix is one of the most visually distinctive races in the world and, as the leader in digital imaging, the race weekend is the perfect showcase for Canon. We are extremely proud to be working with the current World Championship leaders Brawn GP and respect the skill, vision and engineering excellence that have made Ross Brawn and his team so successful this season. Like Brawn GP, Canon brings innovation to the marketplace and as leaders in our respective fields, we look forward to a fruitful and rewarding relationship together.”

Image (C) Honda