Singha back Red Bull, but for how long?

Posted on Author Keith Collantine

Could alcohol sponsors face a tobacco-style ban?
Could alcohol sponsors face a tobacco-style ban?

Mixing Red Bull and beer might not sound like a good idea, but the team has joined Brawn in announcing a new alcohol sponsor.

Thai brand Singha will put its logos on Mark Webber and Sebastian Vettel’s race suits and cars for the Japanese Grand Prix at Suzuka.

But alcohol sponsorship deals in F1 could soon come under threat. Last week the British Medical Association called for a ban on alcohol brands sponsoring sporting events.

Could alcohol advertising soon go the same way as tobacco advertising? If it did the impact would likely not be as great – many F1 teams had tobacco brands as title sponsors in the mid-nineties, but non of them have alcohol brands as title sponsors today.

Today the only F1 team with a tobacco sponsor is Ferrari, whose official name on the FIA entry list is Scuderia Ferrari Marlboro. They are responsible for the barcode design on the F60’s airbox and rear wing.

Other alcohol sponsors currently active in F1 include Johnnie Walker (McLaren), Kingfisher (Force India, also an airline brand) and Brawn’s new sponsor for the Brazilian Grand Prix, Itaipava.

Alcohol and motor racing could be seen as a particularly poor match given the strong laws against drink-driving. Johnnie Walker address this by using Lewis Hamilton and Heikki Kovalainen in their campaigns against drink-driving.

Do you think alcohol sponsors should be allowed in F1?

Press release

Red Bull Racing announces Race Partner
More Singha for Suzuka

Even though we are owned by an energy drink company, we recognise the value of a good beer. Red Bull Racing is therefore pleased to announce that existing supplier, Singha Beer, the longest established beer from Thailand, is increasing its support of the team for the 2009 Japanese Grand Prix, by upgrading to ??Race Partner?.

The expanded relationship will see the Singha logo appear on the RB5 cars and on the drivers? race suits over the Grand Prix weekend at Suzuka.

Voravud Bhirombhakdi, Strategic Partnership and Event Manager of Singha Corporation and the fourth generation of the Singha family commented: “Singha Corporation has long been the biggest supporter of Thailand’s motorsport. Becoming a Race Partner with Red Bull Racing will place Singha on the international motorsport scene, which is in line with the company’s international market expansion.”