Comments on: BMW to spend F1 money on films

By: Dick Glover

Dick Glover — Mon, 30 Nov 2009 00:25:26 +0000

When I think of BMW, I think of motorsport heritage and experience translated into road-legal driving machines. Take away the motorsport, and you take away the soul of the company- their future cars shouldn’t be able to wear M badges anymore…

By: Chaz

Chaz — Fri, 27 Nov 2009 13:57:44 +0000

Seems that BMW have sold the car back to Peter Sauber… http://news.bbc.co.uk/sport1/hi/motorsport/formula_one/8382659.stm

By: verstappen

verstappen — Thu, 26 Nov 2009 21:11:12 +0000

i’d rather take Jeremy Clarkson’s opinions at vace value…
than follow the opinion from a magazine in a country famous for producing cr*ppy cars

By: Icthyes

Icthyes — Thu, 26 Nov 2009 12:10:17 +0000

I’d rather have an Aston or Lotus anyway!

By: Dane

Dane — Thu, 26 Nov 2009 03:02:26 +0000

That is the best idea I have ever heard!!

By: Pengo

Pengo — Thu, 26 Nov 2009 02:27:01 +0000

Plus with all the movie piracy Hollywood is looking for more ways to get money other than just sales of tickets and DVDs. More product placement fits the bill.

By: Hallard

Hallard — Wed, 25 Nov 2009 21:18:27 +0000

I dont claim to have driven one, but both Car and Driver and Road and Track (American mags) said that it was a wonderful driving car, with great grip and balance, a true sports car. It was even compared to the Ferrari 360 Spider. Jeremy Clarkson’s exaggeratory opinions aren’t the word of God…

By: Steve

Steve — Wed, 25 Nov 2009 20:24:53 +0000

Viewer numbers = what % of car sales figures?
the answer is……anyones guess!
Try proving that one, you have to rely on survey’s and that is the problem, people don’t tell the truth.
BMW salesman) yes sir of course i would like to sell you a new 3 series but can you tell me where you first saw the car? what memories do you have of the car?
Have you seen the car in any advertising material? newspapers, magazinesm films etc etc?
Customer) oh yes i’ve seen it in a James Bond film and i’ve simply got to have one.

By: Steve

Steve — Wed, 25 Nov 2009 20:17:20 +0000

Erm…..cruel, to what? A car?
The car was not due to be sold in very limited numbers was it?
Hot? yes if you left it in the desert with the roof down! Vegas anyone?
The car was for BMW a waste of money.

By: Steve

Steve — Wed, 25 Nov 2009 20:13:29 +0000

Did anyone on here ever drive a z8 ?
……no i thought not. Sure i agree they are very pretty, possibly the best looking BMW ever made, but then that’s not too difficult is it.
The car is not very good to drive really, it’s ok if you live in LA and just use it for shopping etc but it’s not focused enough to call it a sportscar.
Maybe they should have taken MG when they shafted Rover Group (in the UK) they do know how to built a small sportscar!

By: Mussolini's Pet Cat

Mussolini's Pet Cat — Wed, 25 Nov 2009 18:47:26 +0000

how about put all 3 Series BM’s into NASCAR, hopefully none will survive!

By: Steve

Steve — Wed, 25 Nov 2009 18:19:29 +0000

Why would you want the car which Kubica or Heidfeld drove anyway?
So many people went out and bought the Z8 didn’t they.
It’s just BMW messing around, Bond films? Aston Martin sponsor Bond films, if BMW do instead of Aston it does not look very original, looks like they are jumping on the bandwagon to me.
BMW, fresh out of idea’s to beat Mercedes benz are now trying something which didn’t work before…..nice one!

By: GeorgeK

GeorgeK — Wed, 25 Nov 2009 17:14:35 +0000

Instead of F1 titles maybe they’ll win an Oscar.

By: Bigbadderboom

Bigbadderboom — Wed, 25 Nov 2009 16:09:03 +0000

I’m sorry Neil but I think a captive audience sometimes approaching 1 billion is slightly better marketing than movies. BMW’s withdrawel was more to do with the constant humiliation the board were suffering at the hands of Mercedes, it was a cop out, and now they are looking for the next best thing for marketing. It’s the same for Toyota, F1 has massive potential commercial positives, but the problem is if you consistantly lose to they guy with a showroom down the road then it makes sense to get out!

By: pSynrg

pSynrg — Wed, 25 Nov 2009 13:34:52 +0000

Clarkson might disagree there

I rest my case!

By: Thandi

Thandi — Wed, 25 Nov 2009 12:15:37 +0000

Absolutely, just from exposure alone its big!
Nothing can beat the viewer numbers that Bond commands

By: John H

John H — Wed, 25 Nov 2009 11:03:59 +0000

What’s the problem with this? It seems to have worked for Audi well enough.

By: Nitpicker

Nitpicker — Wed, 25 Nov 2009 11:00:17 +0000

it is one of the best GT’s of its kind

Clarkson might disagree there. He panned the Z8 as a pretty car but crap to drive. Not a great endorsement for a “tourer”, but then I considered it a roadster anyway.

By: Nitpicker

Nitpicker — Wed, 25 Nov 2009 10:58:30 +0000

Something tells me Variety doesn’t understand the scale of a “major” marketing budget.

By: Nitpicker

Nitpicker — Wed, 25 Nov 2009 10:57:14 +0000

At least the product placement of the Z8 was a better effort than the previous film’s 750L, in Tomorrow Never Dies. Going from hot sports cars to a German luxo-barge has never been so yawnworthy.