Hamilton drives 1986 McLaren as team celebrate TAG deal extension (Pictures)

3rd December 2009, 22:57 by Keith Collantine 34 Comments »

Lewis Hamilton driving a 1986 McLaren-TAG MP4/2C

Lewis Hamilton missed out on his chance to drive a 1988 McLaren MP4/4 at this year’s Goodwood Festival of Speed.

But he got to drive and even earlier model yesterday evening as McLaren celebrated the extension of its long standings contract with TAG Heuer.

Hamilton drove the car, which Alain Prost won the 1986 world championship with, past lake towards the entrance of the McLaren Technology Centre, parking alongside the McLaren-Mercedes MP4/23 he won his title in last year.

According to the team:

The relationship, signed in 1985, is one of the longest sporting sponsorship deals in history, and today’s announcement underlines the ongoing successes that both brands continue to enjoy together.

The team first used TAG-branded Porsche engines in 1983, fitted to a MP4/1D driven by Niki Lauda at the Dutch Grand Prix. The following year the team swept the board, winning 12 of the 16 races.

I’m not sure why the team is marking 1985 as the start of their partnership, presumably something significant changed in their co-operation. I have asked why and am waiting for an answer but if you can enlighten please do so in the comments…

Update: McLaren have explained as follows which largely matches RFB’s point in the comments:

“TAG is Techniques d’Avant Garde – the company largely owned by Mansour Ojjeh that funded the development of the 1.5-litre Porsche engine – which first appeared in our cars in late 1983. The TAG branding on the car from those days referred solely to the TAG-badged engine we ran (we rebadged the Porsche engines as TAGs). TAG also bought into the venerable Heuer watch brand – and it is that branding which first appeared on our cars from 1986. I believe the deal was originally done in 1985.”

Here are some more pictures from the event:

: Lewis Hamilton in the MP4/2C

: Lewis Hamilton with the MP4/2C and MP4/23

: Jean Christophe Babin and Lewis Hamilton with the MP4/2C and MP4/23

: MP4/23 and TAG dinner table

: Jean Christophe Babin and Martin Whitmarsh

: Jean Christophe Babin, Martin Whitmarsh and Lewis Hamilton

: Jack Heuer and Ron Dennis

: Jack Heuer and Ron Dennis

: Jack Heuer, Jean Christophe Babin and Ron Dennis

: Jack Heuer, Jean Christophe Babin and Lewis Hamilton

Images (C) McLaren / TAG Heuer / Patrick Gosling

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34 comments on Hamilton drives 1986 McLaren as team celebrate TAG deal extension (Pictures)

striay said on 3rd December 2009, 23:01

I wanted one of these watches, but they are SO EXPENSIVE!!!

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- Ciaran said on 3rd December 2009, 23:04
  
  Out of interest, how much?
  
  Reply
- Katy said on 4th December 2009, 0:27
  
  My friend at uni got the Limited edition Lewis Hamilton one for his 21st a few weeks back.
  
  He wears it into uni every now and again and shows me some of the cool stuff it does, like it has a timer on it that counts up like a rev counter. Pretty sweeeet.
  
  So expensive though, I think it’s about £2000 or £2500 not sure. I’m quite happy with my pink flower watch thank-you-very-much I’m too clumsy to have a ‘nice’ watch.
  
  Reply
  - S Hughes said on 4th December 2009, 10:17
    
    Wow, that sounds fantastic. Your friend is so lucky!
    
    Reply
  - Phil said on 5th December 2009, 19:01
    
    So was I, or so I thought. Having broken a few watches in quick succession, I decided to buy a TAG Heuer 2000 series in 1990. It’s still going well now, despite having had a series of knocks over the years. I wear it at work in a chemical lab and for sports. The glass is sapphire crystal, which means it never gets scratched too. Buy one.
    
    Reply
- PJA said on 4th December 2009, 10:11
  
  I would like one of those watches as well, but would never be able to buy one because they are too expensive for me. But if somehow I managed to get one I would probably be too scared to wear something so expensive in case something happened to it.
  
  Reply
RFB said on 4th December 2009, 1:35

I’m not sure why the team is marking 1985 as the start of their partnership, presumably something significant changed in their co-operation.

Presumably because there is a difference between TAG (Techniques d’Avant Garde), the holding company owned by Mansour Ojjeh, and “TAG Heuer” the watch brand. The name of later was originally only “Heuer” and changed in 1985 when TAG bought it. Half of it has since been sold to LVMH, a French luxury holding company.

So 1985 marks the beginning of the partnership with the watch brand, not the TAG Group.

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- Keith Collantine said on 4th December 2009, 10:03
  
  That sounds about right, thanks RFB.
  
  Reply
  - nomeg said on 5th December 2009, 15:38
    
    Hi Keith !
    I am still investigating on my french side to have an explanation, even though, I believe the one from RFB is probably right ?
    To be confirmed ?
    
    Reply
ShavenMonkey said on 4th December 2009, 1:51

As nice as the trophies and the cars are… that table does look a little bit like it’s in a corridor. I’m not convinced about having dinner parties at the factory : )

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- pSynrg said on 4th December 2009, 14:50
  
  I can’t think of a better setting for an expensive slap up meal!
  Look to the left, the ‘clinic’ with two current McLaren cars in it. I mean, wow!
  
  Reply
- thestig84 said on 4th December 2009, 17:07
  
  That ‘corridor’ is basically Mclarens trophy room. Id say its an extremely impressive place to have a meal…it goes on for miles
  
  Reply
Becken said on 4th December 2009, 1:58

Great pics and post. Thanks, Keith!

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John H said on 4th December 2009, 2:18

Get out of your overalls Hamilton… the season’s over for pete’s sake!!

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- Chaili said on 4th December 2009, 4:41
  
  Well, he did drive the car, after all. Probably shouldn’t do that in a t-shirt and jeans!
  
  Dammit, look what you made me do. You made me defend Lewis! Now I feel dirty, lol.
  
  Reply
  - S Hughes said on 4th December 2009, 10:20
    
    Get used to it. He needs all the defending he can get … and you’re right. It’s incredible that he can be criticised for driving an F1 car in his overalls. I mean, how disgraceful a person IS he?
    
    Reply
    - gpfan said on 4th December 2009, 14:27
      
      “I mean, how disgraceful a person IS he?”
      
      Incredibly disgraceful! I’ve he burps, and farts, and stuff…
      
      Reply
      - gpfan said on 4th December 2009, 14:28
        
        * I’ve heard he ….
    - John H said on 4th December 2009, 14:41
      
      Ok S Hughes I’m sorry… I wasn’t being that serious.. jeez!
      
      Reply
      - John H said on 4th December 2009, 14:42
        
        Perhaps he should have driven in Prost’s used overalls $:)
      - S Hughes said on 4th December 2009, 15:17
        
        Ok S Hughes I’m sorry… I wasn’t being that serious.. jeez!
        
        I’ll let you off then!
  - RFB said on 5th December 2009, 13:57
    
    Well, he did drive the car, after all. Probably shouldn’t do that in a t-shirt and jeans!
    
    Someone who says that obviously hasn’t seen Vettel get out of the RBR car in shirt and jeans, a bootle of beer in the hand
    
    Reply
Dingle Dell said on 4th December 2009, 6:06

Eh? TAG extension? Does that mean the 2010 McLaren with Mercedes power will be badged as TAG and called the McLaren-TAG? If yes, this could be nice.

Those days the Porsche engines of TAG rebadge. Sounds cool, but I don’t think this will happen. Only the TAG Heuer sponsorship that’s all.

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KlBD said on 4th December 2009, 7:20

Wow, that first shot of the MP4-2C driving into the night illuminated by the lights…it’s positively glorious!

I understand the need for tons of illumination as a safety/ease of watching thing, but this is how night racing should be run! It’s almost Le Mans-like!

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Icthyes said on 4th December 2009, 8:16

Sweet!

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S Hughes said on 4th December 2009, 10:15

What wonderful pictures of Lewis – he’s so handsome.

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- Maverick_23 said on 6th December 2009, 0:43
  
  Ill take 1-10,
  for his job, money, lifestyle and who he wakes up next to every morning….
  
  He can have my flawless good looks..
  
  Reply
theRoswellite said on 4th December 2009, 17:53

We need to elevate the conversation a bit…

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Damon said on 4th December 2009, 21:50

The 1986 car is soooo much preetier than the wing infested 2008 car.

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- James_mc said on 5th December 2009, 16:04
  
  I’ve always regarded it as one of the best-looking cars. I quite like the ’08 car but both are waay better than the current crop of combine harvesters/routemaster bus wings….
  
  Reply
  - Maverick_23 said on 6th December 2009, 0:45
    
    LOL… “Combine harvesters” – brilliant!
    
    Reply
Jon said on 7th December 2009, 13:38

I’m surprised Lewis could drive one of these, they have an extra pedal on the left don’t they?!

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Juan said on 9th December 2009, 6:12

Ironic that the kid in a Senna helmet is driving a Prost car.

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nomeg said on 9th December 2009, 17:15

Keith, your question is part of a quizz on a french forum…So far, the specialists can’t give me an answer to your original question. It’s still ongoing…will let U know.

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