The 2010 Football World Cup will be broadcast in 3D next year by Sony. Up to 25 matches in the 64-game series will be available in 3D.
F1, meanwhile, has still not embraced the last generation of broadcasting technology: high definition.
British host broadcaster BBC is known to be keen to show F1 in HD, and is equipped to do so, but FOA are yet to offer it.
High-def is old news for football fans: the last World Cup in 2006 was broadcast in HD.
Here in Britain league football has been in HD for years, as are other sports including golf, rugby cricket and American football, which hardly has the largest following on these shores. Even darts is broadcast in high definition.
Plenty of other motor sports have got HD coverage sorted out. It seems especially preposterous that I can watch NASCAR in HD but not F1. Americans have been able to watch their favourite motor sport in HD since 2005.
When is the support technological pinnacle of motor sports going to catch up with the simpler worlds of darts and NASCAR?
Read more: FOA want more F1 on pay-TV
Image (C) Brawn GP