Comments on: Plans for joint F1 teams launch falter

By: SaloolaS

SaloolaS — Tue, 22 Dec 2009 19:51:03 +0000

Has any team announced yet the date of their launch? Some teams did it in the first half of january this year.

By: Scribe

Scribe — Sun, 20 Dec 2009 16:19:01 +0000

I had an idea for how it might be done

The team gets quickly introduced by todt, each team gets a few minutes to introduce it before it breaks cover, then a few bangs go off or someone drives it in and they get 10 minutes to anwer questions or whatever, an then on to the next team.

Thus a moment of focu for everyone an probably more coverage for the smaller teams than they usually get.

By: Scribe

Scribe — Sun, 20 Dec 2009 16:05:30 +0000

it’s not really the specific launch moments, when each car gets its moment in the sun, that new teams are moaning about.

Its that there’s going to be more shots of Schumacher, Hamiltons and Alonsos faces then they’re cars.

By: Bigbadderboom

Bigbadderboom — Sat, 19 Dec 2009 20:47:58 +0000

Agree Chaz, it would have diluted the impact any sponsors would have had, I’m not sure it would have benefited anyone…..Would have been a good spectacle for the fans though.

By: Mahir C

Mahir C — Sat, 19 Dec 2009 19:22:56 +0000

Good I say, I much prefer individual launches. I dont buy that cost argument at all, most of the teams in last years unveiled cars at test tracks, which they would be traveling to anyway.

By: Dougal

Dougal — Sat, 19 Dec 2009 13:41:32 +0000

A 7 day long fan event needs putting on. All of the teams have their stands, sponsors have theirs, partners have theirs. Each day 2 teams have their cars unveiled, one in the morning and one in the afternoon, either by random draw or in reverse order of the previous years Constructors Championship. All building to unveiling and Champions car on the morning of the final day.

The cars are unveiled in intervals giving longest coverage to the smaller teams but at the same time more magical status to the winning teams. Its a nice balance.

The fans get to get up close with the teams and their drivers, and even participate in certain events. Their are a whole host of special stands for fan participation (Pit Stop Challenge, or You vs Lewis Hamilton on the PS3, or whatever).

And the media and sponsors get a full week of specialised exposure at the core market they are targetting.

And finally, you move it around. One year in Spain, the next in Belgium, then in Britain or Germany, then in Japan, Australia or why not America to flog their return to the race calendar?

By: Icthyes

Icthyes — Sat, 19 Dec 2009 11:48:26 +0000

As someone who never really paid any attention to individual car launches except to see what the new cars looked like, I thought the joint launch was a great idea. They could turn it into a festival of F1 over a 2 or 3 day period, maybe have a karting race as well or something. If anything, the smaller teams would get even more exposure.

By: vettelfan

vettelfan — Sat, 19 Dec 2009 11:42:13 +0000

I felt the same when I first heard too, and I am still not 100% keen on the idea. However, I don’t buy the “smaller teams won’t get publicity” thing. I can’t speak for everyone else, but I am looking forward to seeing what the new/smaller teams produce and how they compared to the likes of Ferrari and McLaren.

By: PJA

PJA — Sat, 19 Dec 2009 11:12:35 +0000

When a joint launch was first rumoured I was totally against the idea as I thought all the attention would be focused on the big teams, but if it was held over a few days in reverse championship order it could be a way around this problem and increase the spectacle as a whole.

Although I think I would still prefer how it usually is with all the launches spread out over a few weeks.

By: Monad

Monad — Sat, 19 Dec 2009 03:23:12 +0000

I feel a little that way to. always have something to expect to pass those months without F1. With a common launch the only thing left will be the first race.