Is this Ferrari’s 2010 livery?

Posted on | Author Keith Collantine

Spanish newspaper Marca claims to have exclusive illustrations of Ferrari’s 2010 Ferrari. See here for pictures of the design.

The livery shows a heavy presence for Santander as expected. But the front and rear wings are white, even though Santander’s corporate colours are white text on a red background.

I’ve contacted Ferrari to find out if the images are genuine but haven’t had a reply yet. What do you think?

Update: These are official pictures of the drivers’ 2010 race suits issued by Ferrari, which also has the Santander logo red-on-white:

Thanks to IDR for the tip

Image (C) Ferrari spa

90 comments on “Is this Ferrari’s 2010 livery?”

  1. that’s horrible.

    1. Awful! Either keep it all red or bring back the black wings. This is a huge step backwards.

      1. And why does it look like they have stickers on their racing suits??

    2. wats horrible in that. That looks good to me.

    3. The clour of the gear dont matter, question is, will they and the cars be up to the rest of the field?

      1. Matthew Wilcox
        22nd January 2010, 22:44

        I agree with this guy, i dont care what the suits, cars, helmets look like, i just want f.Alonso to win it again…

    4. perhaps it’s just a special livery for the advert. to make santander stand out a bit more.

    5. Jraybay-Hamiltonmclarenfan
      22nd January 2010, 19:15

      what is horrible about it?

  2. Oddly enough I quite like it. Although I’d be inclined to like it more if there hadn’t been a plethora of white cars in recent seasons (I’m looking at you; BMW, Brawn, Toyota, Force India and Renault! – That is a depressingly long list :-()

    1. fear not for 2010 tho. sauber will be any colour, brawn are now silver/grey, there is no toyota and renault hopefully will be yellow/black.
      as for the new teams, virgin should be black/red like their logo, lotus are green/ yellow. and i’m not sure about usf1 or campos.

  3. I hope that’s their livery, that’s the best Ferrari paint job I’ve seen for years! :D

  4. Thanks Keith. I think there could be a bit too much white (I always think Ferrari should be almost completely red) but I do quite like it. I think the shade makes it look better than it is mind :P

    1. Jraybay-Hamiltonmclarenfan
      22nd January 2010, 19:22

      Ferrari has had white on their chassis and fire suits since the 1970’s I don’t see what the big surprise is here that is not alot of white :\ . Also in the 2000’s there has been alot of white on the chassis and fire suits. only in the 90’s and 2008 ferrari has had a little amount of white.

    2. Jraybay-Hamiltonmclarenfan
      22nd January 2010, 19:26

      Actually no in 2008 they had white gloves for the race and a big white line down the sides of the torso and arms.

  5. If those pictures are real then wont ferarri have someone to answer to seeing as they shouldnt be testing the car yet or have i missed something?

    1. I think the teams are allowed to run their cars anytime they want for media shoots etc, provided they keep below a certain speed.

      1. Is anyone else a little tired of seeing Santander all the time? They’re on the McLaren, now they’re all over the Ferrari, and they even give out Santander-logo-shaped trophies to race winners.

        1. i HATE those trophies. who’d want to win those?

          1. I think those trophies were against the rules, which rules, I dunno, maybe just the rules of good taste! :)

      2. Is anyone else a little tired of seeing Santander all the time? They’re on the McLaren, now they’re all over the Ferrari, and they even give out Santander-logo-shaped trophies to race winners.

        As for the livery itself, it looks a bit strange but we’ll get accustomed to it soon.

      3. Massa is testing an 07 car on Friday, not this years car! #:)

    2. That looks very much like last year’s car to me.

      1. (Should add, I’m talking about the car itself being last year’s…not the livery)

        1. Actually there are rules for how F1 trophies must look – but it only limits the size of them and specify F1 logo must be on them if I recall correctly

  6. Translation to English via GoogleTranslate:

    The more Spanish Ferrari with Banco Santander

    The bank appears next to the white coat and repainting of the wings, something almost unheard of. They are only the official colors, the Model 2010, the 28th.

    Banco Santander sweeping the new Ferrari, presented Wednesday to the media in his new official colors. To view the 2010 car design will have to wait to January 28. What will not change now is that the team will be more Spanish than ever, not only by Fernando Alonso, but also by the large bank’s presence in the car. Rarely in history had cornered a brand so much attention on Ferrari’s new weapon, displacing even the ‘title sponsor’ such as Marlboro, which maintains the exclusivity of the bonnet.

    Santander The word appears in the rear wing and the striker, who will be white, something that had not happened since the ’70s, except a slight incursion into the 90s. The brand is also present in the deflectors under the hill, in the rearview mirror and on the pontoons. Furthermore, it appears next to ‘cavallino’, which is an almost unprecedented novelty. Literally, where he is photographed by shooting, the Spanish bank leaves portrayed, a successful negotiation of bank marketing.

    Banco Santander will provide the 40 million over 5 years (200 in total) and will sponsor the races in England, Germany and Italy, while it is second sponsor of Brazil and two in Spain. ”

    I could only guess that white-text-on-red would not really stand out on an all-red car, so they’ve inverted it… looks a bit rubbish and un-Ferarri if you ask me :)

    1. It does technically match what they’ve done on the race suits…

  7. If it is, why is it being driven before the golden first test date of February 1st?

    I think Ferrari should be banned for the entire season…

    1. Giuliano Vilela
      20th January 2010, 22:28

      Calm down man. If they were testing, why the hell would they put images online?

      1. Yeah, it was sarcasm.

        But anyway, it looks alright. But like many others, I feel the red and black Ferraris look much better than the red and white ones.

  8. i think rear wheel fairings not banned for 2010?

    1. they are, but that photo could be photoshopped.

  9. This is the 2009 car with 2010 livery. Simply as that!

    The article says:

    “To see the car with 2010 livery you must to wait until 28/January…”

    1. pretty much sums it up. plus its not impossible fake this in photoshop if you have the skill set

    2. The head line at the bottom of the picture says:

      “Primera imagen del nuevo Ferrari que pilotará Alonso en este Mundial”

      “First image of the new Ferrari that will drive Alonso in this season”

      1. After reading the whole article, not just the headlines, it seems is only an exercise with the color scheme.

        I take the news from my iPhone when I was returning back home, and I could not read the whole article.

        As always, Marca is doing sensationalist headlines making confusion, sorry, for that.

      2. thanks for finding these images IDR!

    3. Actually, Marca is saying that Fernando have drove the car in Paul Ricard some days ago for a Santander ad.

      So, this image is real…

      1. Reading another article in the “As” newspaper, they confirm some days ago, Fernando drove 2009 car for a commercial spot for B Santander.

        But they confirm also the color scheme is the one selected for the 2010 car.

  10. Ergh not a big fan, a Ferrari should be all red. Call me a purist but it just seems not a Ferraro paint job!!

    It doesn’t really seem to make a whole lot of sense to be honest.

    1. Well, Ferrari had white rear wings in 2002 season:

  11. From what the translation says it is 2009 car in 2010 livery (for commercial purposes probably).

    It looks genuine enough for me, but it will look strange to see so much white on Ferrari.

  12. NO!!! Pl let that not be the genuine thing…

    That much white on the scarlet car…
    thats sacreligious!

    1. Oh come on :) there’s no less white on that car than there as on this one!

  13. Bad times :( that doesn’t look right.

  14. Looks pretty real to me. I love seeing teams change their livery rather than keeping it the same year after year. So in that sense I approve.

    But its back to the future for Ferrari- it looks pretty identical to the livery of the Schumacher era to me.

    Challenge to any photoshoppers- can you edit the white bits to become black, just to see how it could look?

      1. Giuliano Vilela
        20th January 2010, 22:30

        Maybe a bolder font for the Santander logo, then it’s awsome

  15. Yeap that’s an ugly livery, if it is real. Why wouldn’t they make the Santander logo white on red, like it is everywhere else.

    1. “Why wouldn’t they make the Santander logo white on red”

      The original Santander logo was in green on white, and after several years they changed to Red on White.

      And now, the international image is White on Red.

  16. Looks real…

    Looks disgusting too…

  17. HounslowBusGarage
    20th January 2010, 20:46

    I followed the link to the Spanish site to have a look at the Ferrari livery and then poked about on some of their other stories. There’s one about the competition for the last five places for the 2010 grid. So I copied the text and translated it via Google.
    Google translated Campos Meta as Field Goal.

    1. Google translation is dangerous….

      Campos = Field

      Meta = Goal

      Literal translation. :-)

    1. That’s was I was going to say, I don’t know what’s the big problem, they had enough white on their livery back then when marlboro were on the car… is literally the same livery but whit santander instead of marlboro

  18. Looks like a mediocre photoshop exercise to me- just look at the barge boards and the mirrors on the second image

  19. Looks plausible to me. It reminds me of the white bits on the Ferrari F93A, which in turn reminded everyone of the late 70s’ Ferrari 312Ts.

    White on a scarlet car is far more usual than the black wings they had during the 80s and early 90s, e.g. on the Ferrari 640 a.k.a. F1-90 (although I have to say that this is the most beautiful F1 Ferrari ever).

  20. Just found and added some official pictures of the drivers’ race suits.

    1. Keith – I think you can use the picture with the new livery. It is a promotional picture from Santander and not Marca´s property.

  21. I don’t like it. Ferrari should be pure red.

  22. It seems like Alonso have drove the new Ferrari at Paul Richard for a Santander video.

  23. If that’s the real livery then I love it. I only said a few days ago how I loved the F2002 livery, and said the front/top of the wings should be painted white, with red endplates. The rear wing has white ends too, but I like it even better for it!

    1. Jraybay-Hamiltonmclarenfan
      22nd January 2010, 19:30

      Red and white looks good. I don’t know what people are complainiing about here. I know ferrari has a certain red but enough of it is still shown that you know what chassis it is. f2002 is known as one of the better looking chassis and it had white nose and rear wing. and the fire suits had white all over them. I don’t get it.

  24. Well, it doesn’t seem that bad, same as the vodafone White on the early 2000s cars. However it still has that silly barcode, when will they get rid of that!

    The trophys are supposed to be “traditional style” and not “influenced by sponsorship companies” and that is why they break the rules

  25. Prisoner Monkeys
    20th January 2010, 23:09

    I think I’d have to see the actual livery to pass judgement on it.

  26. There were details posted a few days ago (maybe a week or two) saying that the 2010 Ferrari would be similar to the RB5 from 2009. In particular the step nose.

    Now look at those photos – its obviously the 2009 car. Far out, settle down you lot crying and claiming they should be disqualified for the season…….

    And again – Ferrari have used whites and blacks on their cars plenty of times before, this isn’t without precedent.

  27. So, the barcode effect bit, that’s what Marlboro have left of their sponsorship? How many grand prix are they still actually allowed to show their logo in? Hardly seems worth keeping the sponsorship going, if that’s what it is.

  28. Its good, a bit like old times, when Schumi was in the team. But the out-n-out red cars which they made for 2007-2009 were pretty bloody awesome!!!!

    It looks good, but not great.

    1. Welcome back Toyota !

  29. Awful.

    I liked the early 2000 red and white Ferraris, this is a totally different shade of red though.

  30. I quite dont dig the white. I liked the photoshop that Ive seen passing by once. This one:

    It surely makes the car more darker and agressive when its in a combination of black and red colors. The white color gives it a bit of a.. well.. dont know exactly how to describe it. I dont like it.

    I read also here that white letters on a red background doesnt fit well. I do not agree with that. Look at this picture how well the name of Marlboro stands out on the red:

  31. I am not a fan of the red and white Ferrari liveries of recent years, and these picture seem to have more white which doesn’t work for me. I much preferred the red and black livery Ferrari used in the late 1980s early 1990s.

  32. Its just wrong, red red red is Ferrari.

    The car with white wings looks like the old Marlboro McLarens, so wrong.

  33. K. Chandra Shekhar
    21st January 2010, 11:29

    Looks like Toyota?

  34. Autosport has a picture of the new livery on the 09 car that Massa is driving.

    1. That’s the same picture Marca published yesterday.

      1. I just noticed that, sorry, need more coffee ;)

  35. Can anybody see if that is a barcide or a Santander logo on the side of the engine cover

  36. You can kinda still see Felipe’s injury on his eye.

  37. The question is,

    Does autosport know something we don’t? Look at the ‘2010 F1 LAUNCHES’ section, in particular the small icons of the cars:

  38. This looks very old and boring

  39. Looks like an Ultraman suit.

  40. ahhh i hate it…..the suit and plus the helmets….these too look so boring with these colors…..
    Look at Kimi’s Helmet even though he looked boring his helmet always matched with the Livery and the suit….

  41. I love it. The red on the fat front wing never looked good for the F60. The only thing better would be black front + rear wings.

  42. Jraybay-Hamiltonmclarenfan
    22nd January 2010, 19:27

    wheres the Mclaren stuff? :P

  43. its totally rubbish.
    first the uniforms remind me of the white stripes for some reason.
    the car looks horrible in red and white (sure its like the f2004, but it really doesn’t fit with the red lettering). I totally agree that the car should be totally red with white lettering like every other sponsor (etihad, Marlboro, acer, etc). Also I believe the sponsorship deal is a bit excessive. Santander’s wording and logo all over the car are simply too messy. black would not be a bad option either like in the old days as well.
    I hope its one of those other spanish media fakes.

  44. They look like children’s Tv presenters. Hopefully the livery will improve in 2012 when Ferrari’s contract with Phillip morris runs out.

  45. it looks really good actually and im not even a ferari fan

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