Mercedes launch 2010 F1 car livery (Pictures and video)

Mercedes have revealed the colour scheme they will use on their return to F1 in 2010.

With their 2010 F1 car – to be called the W01 – not due to appear until February 1st the team used the car raced last year by Brawn for the unveiling at the Mercedes museum in Stuttgart.

Michael Schumacher will drive car number three and Nico Rosberg will have number four. Petronas are the team’s title sponsor for 2010.

Speaking at the launch Daimler chairman and Mercedes chief Dieter Zetsche said there was “a new impetus and optimism” at the team but added: “We are a new team, so please give us a little time” – a claim that doesn’t really wash coming from the reigning world champions!

Here’s Mercedes’ explanation for their new livery:

The new silver and green livery creates a true marriage between the heritage of the Silver Arrows and the team?s title partner Petronas. The legacy of the Silver Arrows goes back to the 1934 Eifel Race when, on the evening before the event, the white paint was sanded off the Mercedes W25 race car to fulfil weight regulations (750kg formula) and the silver colour of the aluminium surface of the car appeared. This season, with the return of the Silver Arrows, the MGP W01 will shine in silver combined with a flow of iridescent silver and green shading. On the nose and other parts of the car, traces of black carbon fibre are visible ?ǣ a reminder of the first Silver Arrow of 1934.

More on that here: Have Mercedes got their history wrong?

Quotes from the team:

Michael Schumacher:

Finally the 2010 Formula One season is firing up! I have to say that I am totally committed to this new challenge. This season feels like a re-start for me and I am so motivated. We have a very exciting combination at Mercedes. We have a World Champion team in every sense of the word and I cannot wait to get into the car for the first time in Valencia. I am convinced that Mercedes will be in a very good position to fight for the championships this season and I will definitely give it a go. Driving for Mercedes-Benz again is like the closing of a circle for me as I started my racing driver career with the three-pointed star on my helmet. This is another reason why I cannot wait for the competition to get underway.

Nico Rosberg:

You can really feel the successful motorsport history of Mercedes-Benz here at the Museum in Stuttgart and to be part of the new Silver Arrows team and that racing heritage makes me feel extremely proud and motivated. Since joining the team in November, I have spent a lot of time at the factory in Brackley, at Mercedes-Benz High Performance Engines in Brixworth and here in Stuttgart, which has given me the opportunity to settle in and get to know everyone. I have seen how hard the team is working on the new car and I really can?t wait for the opportunity to drive it for the first time in Valencia next week. I am looking forward to working with everyone at Mercedes and will give it my all to reward their fantastic efforts with good on-track results this season.

Ross Brawn, team principal:

It is a privilege to be here at the Mercedes-Benz Museum in Stuttgart today for the official presentation of the Mercedes Formula One Team. With your first look around the Museum, you realise the fantastic racing heritage of Mercedes-Benz and we hope to be able to contribute to those successes going forward. Our team have been working extremely hard throughout last year and over the winter on the development of the MGP W01 and everyone at the team is looking forward to the start of testing in Valencia next week. We have two excellent drivers in Nico and Michael, who will form one of the most exciting and one of the best partnerships on the grid, and with the support of Mercedes-Benz, Aabar, our new title partner Petronas and all of our team partners, everyone is looking forward to the 2010 Formula One season with anticipation.

Norbert Haug, vice-president Mercedes-Benz motor sport:

With today?s presentation of our new Mercedes PFormula One Team, a new and certainly the most important chapter of over 100 years of Mercedes-Benz motorsport history begins. The new Formula One season will offer challenges which will be bigger than ever before in over sixty years of the sport?s history. We look forward to the cooperation with our drivers Nico Rosberg who has enormous capabilities and perspectives, and with seven-time World Champion Michael Schumacher who is no less motivated than at the time when he began his professional motor racing career with Mercedes-Benz and then made his first step into such a successful Formula One career with our support. Today I also cordially welcome our new title partner Petronas as well as our co-investor Aabar/IPIC together with all of our team partners. I warmly welcome all our colleagues from last year?s World Championship team Brawn GP headed by Ross Brawn and Nick Fry to the Mercedes family. There are challenging tasks ahead of us and we will tackle them with power, consistency and full motivation.

Mercedes 2010 F1 car livery pictures

Mercedes launch videos

Livery unveiling

Michael Schumacher and Nico Rosberg talk about the team


More from the Mercedes livery launch

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103 comments on Mercedes launch 2010 F1 car livery (Pictures and video)

  1. CounterStrike said on 25th January 2010, 11:28

    Does this mean that McLaren will revert back to their legendary red-white Philip Morris livery? Or perhaps Orange?

    Surely we can’t have 4 silver arrows running around on the same piece of road.

    • Pedro Andrade said on 25th January 2010, 11:31

      They’ve already said their livery will remain the same. Probably that’s why Mercedes look so white.

    • No, it’ll be two silver arrows and two bath taps.

      Actually the Mercedes livery isn’t so bad, the silver works quite nicely (unlike the “chrome” McLarens which are just horrible). Not really a fan of the Petronas-inspired turquoise trims that are creeping in, though.

  2. Pedro Andrade said on 25th January 2010, 11:29

    The BBC site has a nice picture:

    It does look rather white, but I’m still undecided on it.

  3. James_mc said on 25th January 2010, 11:44

    From what I can see thus far I like

  4. maciek said on 25th January 2010, 11:52

    The computer rendering picture – a glimpse of the real car? Look at how stylised and high the front wing flaps are…

  5. keepF1technical said on 25th January 2010, 11:54

    sorry am i missing something. How can an ‘unveiling’ simply be an old car with a paint job and some blokes in new overalls.

    Isn’t F1 supposed to be about man and machine at the extreme. Not corporate and PR guff.

    BTW i like it… and the merc heritage. Its just i want to know what the car itself is bringing to the 2010 championships.

    • Bewildered said on 25th January 2010, 23:11

      They’re just stealing a march on the competition, plus with 2 unveilings, they get more media coverage. It’s clever media work. Petronas will be very happy, as will Merc.

  6. GeeMac said on 25th January 2010, 11:54

    Two other things I need to note:

    1) MS’s helmet is still red on the rendering they released; and
    2) How much better does the car look without those horribel wheel spinner things!

  7. Incidentally: it seems Schumacher will keep his helmet in Rosso Corsa.

    It shows where he left his heart.

  8. I think this livery is really good.At least much better than Brawn’s 2009 livery.

  9. Very Mclaren indeed – do we expect the new Mclaren livery to have less silver – as it will probably be difficult to spor the difference if they will be racing each other…

    I think this is the better picture.

  11. I really like the brushed silver effect, and the fact they’ve left some carbon fibre showing. But I’m even more happy that the livery includes the racing numbers on the rear wing end plates, a practise that has really fallen out of favour in recent years.

    • Bullfrog said on 25th January 2010, 15:13

      Well said – all the teams should put the numbers where we can see them. After all, the announcements of penalties etc on TV refer to the cars by number.

      Nice retro touch to put them in a white circle too.

      • Should be in the rules… Numbers must be big and visible on both the nosecone and take up half the rear wing endplates by default, and then teams may add them elsewhere on the car should they wish. Like how Red Bull have done on the sidepod deflectors.

  12. Ronman said on 25th January 2010, 12:28

    Doeesn’t look so nice I’m afraid… silver with Green? needs a genius designer to get them to work…

    i know the photos are not of the best quality, but if the design was remarkable, it would even show on a scanned picture from a newspaper…

    I expect they will change it within the year, of not within the month

  13. sato113 said on 25th January 2010, 12:32

    i don’t like that nose. it looks like the car has been dipped into an ashtray…

  14. As a graphic designer its not good. Whats with the grey (not silver) and that shade of green!? They should have transitioned slowly from the Brawn GP branding into Mercedes like Renault did with Benneton; silver with black trimmed day-glow yellow. Hate it when teams give into sponsors branding guidelines!

  15. That’s hot!

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