There must’ve been some joyous whooping in Mercedes’ marketing department when they found out the team was poaching Ferrari’s former star driver for 2010.
In a cheeky nod to Schumacher’s former employer Ferrari by showing him emerging from an SLS sports car in a shade of red with a hint of Maranello about it.
The wink at the end is a bit Anne Robinson, though.
Mercedes are going up against Ferrari on the road as well as the track – its SLS is their rival to Ferrari’s new 458.
Just as Mercedes have stuck to their historic silver arrows livery for 2010, the SLS harks back to the 300 SL with its retro looks and ‘gullwing’ doors. The 300 SL was introduced in 1954, when their team first raced in the F1 world championship.
Another of their rivals teams will be launching a competing product in the same market soon – the McLaren MP4-12C arrives next year.
Here’s some pictures of all three cars. I’m having a hard time picking a favourite – do you have one?
Mercedes SLS and Ferrari 458 pictures
Ferrari and Massa image (C) Ferrari spa