Renault adds Lada sponsorship (Pictures)

4th March 2010, 10:08 by Keith Collantine 59 Comments »

Lada logos now appear on the Renault R30

Lada logos now appear on the Renault R30

Lada may be one of the car manufacturers you’re least likely to associate with F1 but the Russian company is set to change that having agreed a sponsorship deal with Renault.

The company’s logos will appear on the cockpit sides of the Renault R30 and on Vitaly Petrov’s overalls.

Renault owns 25% of AvtoVAZ, which manufactures Ladas. Petrov won Lada racing championships in 2002 and 2005.

Renault F1 chairman Gerard Lopez said:

Through Mangrove Capital we have been actively investing in Russia over the last years. We know the country well, we have a high degree of appreciation for it and, as such, it is an honour for our F1 team to spearhead Russia’s entry into the sport and to carry the Lada brand at the highest level of world motorsport. We look forward to an exciting and successful season together.
Gerard Lopez

The high-level involvement of a Russian car manufacturer in F1 will be music to Bernie Ecclestone’s ears – he’s been trying to establish a Russian Grand Prix for years.

Here’s how Lada’s logos will look on the R30: