Renault adds Lada sponsorship (Pictures)

Lada logos now appear on the Renault R30

Lada logos now appear on the Renault R30

Lada may be one of the car manufacturers you’re least likely to associate with F1 but the Russian company is set to change that having agreed a sponsorship deal with Renault.

The company’s logos will appear on the cockpit sides of the Renault R30 and on Vitaly Petrov’s overalls.

Renault owns 25% of AvtoVAZ, which manufactures Ladas. Petrov won Lada racing championships in 2002 and 2005.

Renault F1 chairman Gerard Lopez said:

Through Mangrove Capital we have been actively investing in Russia over the last years. We know the country well, we have a high degree of appreciation for it and, as such, it is an honour for our F1 team to spearhead Russia’s entry into the sport and to carry the Lada brand at the highest level of world motorsport. We look forward to an exciting and successful season together.
Gerard Lopez

The high-level involvement of a Russian car manufacturer in F1 will be music to Bernie Ecclestone’s ears – he’s been trying to establish a Russian Grand Prix for years.

Here’s how Lada’s logos will look on the R30:

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59 comments on Renault adds Lada sponsorship (Pictures)

  1. mhmhkel said on 4th March 2010, 18:48

    Too bad towing isn’t allowed in F1…

  2. Spud said on 4th March 2010, 19:47

    What do you call a Lada at the top of a hill…???
    A MIRACLE!!!!

    What do you call a Lada convertible?
    A SKIP!

    Did you hear about the bloke who had his Lada broken into?
    The thieves put him in a radio!

    How do you make a Lada worth twice as much?
    You fill up the gas tank!!!!!

    Why is the Lada’s rear window heated?
    So the hands of the people pushing it will not freeze!!

    How do you make a Lada disappear?
    You spray it with rust remover!!!!!!!

    :D :D :D :D :D :D :D

    I’m here all week you guys!! :P

  3. Spud said on 4th March 2010, 19:50

    Here’s another one…

    What’s the difference between a Lada and a golf ball?
    You can drive a golf ball 200 metres!!!!!!

    HA HA HA!!!!!
    :D :D

    God, I’m easily amused. :P

  4. Dave in NZL said on 4th March 2010, 20:43

    I know everyone is saying that the HRT car has its front wheel on backwards – but by that same measure, so does this Renault.

  5. James_mc said on 4th March 2010, 22:20

    Ah more accurately it should be “Lada logos now appear on the Renault R29 painted as an R30″…. :D

  6. Daniel said on 5th March 2010, 11:23

    Let’s hope Renault will perform better than the Ladas…

  7. Cube said on 5th March 2010, 11:50

    This is just another example of how F1 drivers are kept in their seats because of sponsors.

    An example would be Nakajima & Williams. Williams couldnt get rid of the terrible Japanese driver because of the Toyota engine deal. He took up space & was the worst performing driver of 2009.

    Now we have Petrov & lada with the Russian prime ministers backing… plus an entire country behind him. A country that spans half of the globe…

    If Petrov doesn’t pick his pace up then… he’s another f1 reject.

    How can someone get to FORMULA 1 in 9 years…. driving Ladas………. its a joke isnt it?

  8. wasiF1 said on 5th March 2010, 14:49

    Good for Renault,& too for Bernie who wanted to have an race in Russia.May be in 2012 if not in 2011.

  9. Daniel said on 8th March 2010, 7:12

    I love the Lada Niva and always have loved it. TheLogo thing isnoting really.I think its good news. I want to see more Lada in Australia.

  10. Chaz said on 11th March 2010, 18:24

    Why do I want to chuckle. Who would have ever thought the Lada name would be on a F1 car…

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