Vodafone extend McLaren title sponsorship

Posted on | Author Keith Collantine

Vodafone will continue as title sponsors of McLaren until at least the end of 2013 under a new contract announced today.

The telecommunications company will become the team’s “official total communications partner”

McLaren Group executive chairman Ron Dennis said:

The success that Vodafone McLaren Mercedes has enjoyed since our two companies? partnership began in 2007 has been prodigious. Of the 68 Grands Prix that have been staged during our partnership, our drivers have scored 21 wins and 55 podium finishes.

Going forward, I?m confident that Vodafone McLaren Mercedes will build on and improve on our already impressive track record, delivering an ever more powerful return on investment for Vodafone, and proving once again what a formidable global marketing tool the sport of Formula 1 remains.
Ron Dennis

Vodafone joined McLaren in 2007 having previously sponsored Ferrari from 2002 to 2006.