Lewis Hamilton to be managed by Simon Fuller

2011 F1 season

Lewis Hamilton, McLaren, Interlagos, 2010

Lewis Hamilton’s career is to be managed by Simon Fuller.

Fuller is a a major figure in the entertainment industry. He created the internationally successful “Pop Idol” series and has promoted many big names in entertainment and sport.

His previous involvement in F1 came through his company 19 Entertainment (now largely owned by XIX Entertainment), which created the ‘Earth Car’ livery which used by Honda in 2007 and 2008.

Fuller has represented other British sporting stars including footballer David Beckham and tennis player Andy Murray.

Hamilton said: “It was important that I took my time to make this decision as it had to be right for my career and my long-term future.

“I spoke to many interested companies in recent months but I felt Simon Fuller, along with his team at XIX Entertainment, not only wanted to help me become an even better racing driver, but they also shared my ambitions for the longer term. I look forward to working with them closely.”

Fuller said: “I?d met Lewis and his father several times in the past and kept an eye on his career closely over the years. Like any British sports fan, I watched with pride and admiration at his achievements, incredibly winning the world championship at such a young age.

“He?s not only one of the leading sportsmen of his generation, but he will, I believe, become one of the best of all time. It?s an honour to be partnering with Lewis in what will be a very exciting stage of his career.”

Hamilton was previously managed by his father Anthony, but that arrangement came to an end at the beginning of 2010 and he has been without a manager since then. He said: This is great news for Lewis and for Simon.

“Lewis has wisely taken his time to find a good person to look after him. I met with Simon a couple of years back and he was then at the top of my list as my potential replacement. I?m happy to see that, two years on, Lewis has also come to his own opinion about Simon and made his own decision.”

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61 comments on Lewis Hamilton to be managed by Simon Fuller

  1. jonnyw360f1 (@jonnyw360f1) said on 14th March 2011, 17:49

    Does this mean that Lewis will be reaching for the stars and climbing every mountain high?

  2. The Limit said on 14th March 2011, 18:59

    Does this mean Hamilton is now a Spice Girl? Who do ya want do you really really want? Not Fernando thats for sure!

  3. schooner said on 14th March 2011, 20:53

    He should have hired Vettel!

  4. John H said on 14th March 2011, 21:00

    How the hell can Simon Fuller, along with his team at XIX Entertainment help him “become an even better racing driver?”

  5. Regis said on 14th March 2011, 22:50

    That picture of Hamilton is hilarious !!

    • Wobblebottom said on 15th March 2011, 1:07

      Totally agree, it’s a ‘I just farted and I’m just waiting for someone to smell it’ face! :-)

  6. wasiF1 (@wasif1) said on 15th March 2011, 2:17

    I really don’t understand why do F1 drivers need a personal manager? Vettel don’t have? Neither do I think Roseberg or Kubica? Do only star drivers have??

  7. Prisoner Monkeys (@prisoner-monkeys) said on 15th March 2011, 9:14


    Hamilton wants to go into film and music. Honestly, I’m a little surprised he hasn’t appeared in one of Nicole Sureidbangher’s videos yet.

    Speaking of, I think it’s about time we started referring to her as the Pussycat Doll. The rest are just glorified backup dancers.

  8. Stephen W said on 15th March 2011, 22:01

    Maybe his business interests have taken over? Selling his name as a brand? Selling your soul to the highest bidder is more like it,he should have had a manager to find a manager. Hamilton talks about humility frankly he wouldn,t recognise it if it shoved in the face.

  9. He is simply using his fame to cash in on many endorsement deals as he can while he can. Bottom line, its about money.

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