Sky has confirmed its F1 race coverage will be free of adverts when it begins in 2012.
A spokesperson told F1 Fanatic: “There won’t be any ad breaks. Every second of every race will be live and uninterrupted.
“It will be the only place to watch every race live.”
Sky’s plans are at an early stage having just announced the deal, and decisions are yet to be taken on who will be involved in its coverage.
While Sky has begun broadcasting some sports in 3D the spokesperson said it was “way too early to say” whether this could also be used for F1 – which has only made its debut in HD this year.
The spokesperson said the price of a Sky subcription would not increase before September 2012 and added: “We’ll give it the full Sky Sports treatment: it will be on Sky Sports News, Sky Sports dot com, across mobile and online.”
BBC/Sky F1 2012 deal
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