Start, Valencia, 2011

Sky to show F1 races without adverts in 2012

2012 F1 seasonPosted on | Author Keith Collantine

Start, Valencia, 2011
Start, Valencia, 2011

Sky has confirmed its F1 race coverage will be free of adverts when it begins in 2012.

A spokesperson told F1 Fanatic: “There won’t be any ad breaks. Every second of every race will be live and uninterrupted.

“It will be the only place to watch every race live.”

Sky’s plans are at an early stage having just announced the deal, and decisions are yet to be taken on who will be involved in its coverage.

While Sky has begun broadcasting some sports in 3D the spokesperson said it was “way too early to say” whether this could also be used for F1 – which has only made its debut in HD this year.

The spokesperson said the price of a Sky subcription would not increase before September 2012 and added: “We’ll give it the full Sky Sports treatment: it will be on Sky Sports News, Sky Sports dot com, across mobile and online.”

BBC/Sky F1 2012 deal

Image ?? Red Bull/Getty images

235 comments on “Sky to show F1 races without adverts in 2012”

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  1. I’m wondering what the BBC paid for their London 2012 Olympics coverage…

    And whether it broke the bank?

  2. I think most people have failed to realise that we do pay for the the F1 via our TV licence. Its down to the BBC to provide a variety of sports on the free channels.

    So with that in mind the question is why did the BBC decide to amend/terminate thier current contract, when the deal actually ends in 2013 after the olympics?

    The BBC have a lot to answer for.

  3. Ok, so we know that it’ll be advert free during the race (pre and post race obviously fair game) and, uh, that’s it. Not much of an announcement from Sky at this point. Who’s going to head their coverage? Who’ll be in the commentary booth? What happens to those of us in Canada that love the BBC commentary that we get on TSN? Brundle being without a contract gives me hope that he’ll have the chance to jump over and take Coulthard with him.

  4. £31.95 per month for a Sky sports package (assuming you already have sky – more if you don’t) means that x 12 = 383.40 divided by 19 races = just over 20 quid per race weekend. Add the regular monthly sky fee – of between 20-50 quid per month – and you’re looking at forking out at least £60 per month if you want to watch every race, which is about £38 per grand prix.

    Suddenly the BBC license fee looks rather good (I’d pay £145 a year just for Radio 4, but that’s another rant).

    The fools at the Beeb say they will be saving 16 million, but this is chicken feed for them – they must spend more than this on taxis every year.

  5. Someone posted this on RaceDepartment:

    Kudos to FOTA for trying, but a primetime delay is the best we can hope for I guess. Better than 50% live on BBC and the rest exclusively on Sky I suppose. Looks like the phone hacker will get less money after all. Win.

  6. And so they should if I’m paying for the ‘privilege’ of watching F1. Thanks Bernie and sky. Actually, you can shove it!

    Once the BBC have been gotten rid of and sky are the sole transmitter of F1 in the UK, they will make the ITV coverage seem like the best thing since sliced bread. Advert central every time there is a safety car for rain, or Billy Hopeless parks it against the nearest hard object. Then you’ll be paying to watch the same adverts over and over again.

    F1 really is in danger of lapping itself and disappearing up its own exhaust. Bernie appears to be pricing the Circuits and TV companies to ridiculous levels and given the current economic climate, I think it is unsustainable.

    I’ve watched F1 since ’86, but I am not going to pay sky/murdoch a penny.

  7. I’m going to go against the grain a bit here and look at this from another angle. It is a pain to think that you have to pay extra for sky sports, but recently sky have announced they now supply 10m home in the UK and many also have virgin media instead which means that access to sky sports is possible so actual coverage isnt a problem. Sky sports has been a great platform for football to improve and given their track record with that, I believe they can improve on what currently exists. One of the major complaints about coverage, even on this site, is the simplicity in which the coverage is presented on the BBC. The complexity of our glorious sport is not put across by the BBC for pursuit of the casual viewer. The fact that the coverage will now be by a well established sports provider should bring the sport back to the true fan. Also let us not forget that it is not just F1 that will be on sky. They also have Indycar, so it is now not just an F1 question, but a motorsport question in general. If you are a fan of motorsport then we need to get behind this and hope that sky really do a great job with the coverage. Hopefully they will get someone like crofty from 5 live. Someone who can really hold it together. No more kids presenters talking to us and expert pundits like kids. I am willing to pay the price to watch my sport, as many football fans have been doing for years. If paying for F1=better and more in depth coverage then I for one will be happy

    1. I may be wrong, but my impression of sky sports is not one of high intellect. To be fair, I am basing this on their bread and butter – football.

      Perhaps with a commentary double act of Eddie Jordan and Eddie Irvine, well oiled on Guinness, I could be tempted to subscribe sky!

    2. Football has not improved from where I’m sitting because I don’t get to see any if it.

    3. If you think their football coverage is ‘improved’, then I don’t want to think what kind of misogynist ******** were up in that place before. Because Sky comms are among the worst I have ever had the misfortune to hear.

  8. Such a shame. I am really uPSET ABOUT IT.

    1. Ooh, caps lock interfered.

  9. i dont care im not getting sky anyway i doubt many people will be watching the races sky cover. (waits for ratings)

  10. As Obama says, you can put lipstick on a pig but it’s still a pig.

  11. I could probably find the money to subscribe to sky, but guess what?

    I won’t

  12. dominikwilde
    30th July 2011, 2:22

    People are mentioning the football on Sky but think about this, in the English Premier League, how many players are actually English? These days, how many teams are English owned? OK, now F1, 3 Brit drivers, 3 british teams with a further 5 teams based in the UK with primarily British staff. Surely then having F1 on free to air is important for the country, jobwise, industry wise and it gives us something to do on a sunday morning. But seriously, who gives a toss about footy on sky? It didnt make it better at all it just brought in foreigners ruining the ‘english game’. If people have to pay for f1, itl be dead over here, the spiritual home of the sport, the home of the very first race and one of the with one of the best and most passionate motorsports backgrounds there is!

  13. dominikwilde
    30th July 2011, 2:29

    Oh and the comment by Jarred Walmsley, well sorry (and i don’t mean to offend anyone here) but with no current drivers from new zealand or no new zealand grand prix, its understandable that you have to pay to watch F1 because the percentage of the population watching would, I presume, be smaller that that of a country with drivers, teams, factories and races in the championship making it pointless to have it on free to air because the audience would be small and the network would loose money. This is all just an opinion though but i do believe it to be a valid one :)

  14. The New Pope
    30th July 2011, 2:56

    Anyone know if, in the USA, we will still see the races on Speed TV?

  15. Pubs will love the news… I for one would rather spend the money on beer and watch the races, than give the money to Sky. Heck I can have lunch out each race weekend and a whole day out for less money than the cost of Sky+Sports.

  16. autosport: F1/teams can’t change this deal, but believe it is good for the sport, largely Believing that the prime time highlights might bring more viewers.

    Not sure about that, but I mainly quote the article for this brilliant quote from Paul Hembley (who has strong doubts about it as a sponsor):

    As a licence payer I just hope there aren’t more reality shows.

    Not being in the UK, I still really appreciate the sentiment.

    1. Hm, just realised I have been consistently calling him by e wrong name, it’s Paul Hembery. Sorry!

  17. Face facts people, F1 is on Sky, no amount of complaining is going to change it. Just accept that fans come second to money, it’s the same with football, sky made it an elitist sport.

    I reckon Bernie thinks this …. “If you can’t afford Sky to watch F1 you’re not good enough to be watching it anyway. He thinks it’s a sport of kings and the masses should think themselves lucky to be allowed to watch.

  18. I have been an avid follower of F1 for 20+ years, never missed a beat, spent shedloads going to Silverstone on numerous occasions too.
    NOW I will regrettably stop following F1, this BBC/Sky deal is a royal rip offfff, FREE TO VIEW is the rule and always has been, NOW it will cost what ?? £40+ to get carp SKY + sky sports 3, SHAFTED that’s what they have done to the loyal followers.

    NOTE to dishonorable Ecclesone, you may think you are theee man in F1, but you are nothing, yes NOTHING without us, it is the viewers and circuit spectators that makes F1 and nothing else, YOU have SOLD us out you greedy little muppet, I PRAY now that the F1 teams DO fight you on this through their FREEEEE to view policy and should they fail to get this overturned then PLEASE, PLEASE stick it to your muppet leader and set up a new breakaway F1. leave the clown with nothing, that is the usual result of GREED bernie, GREED !!!!!

  19. No adverts ……. If I was daft enough to pay for Sky Sports anyway I would like to think there was no adverts because why should I pay to be spammed with adverts. In 2013 the adverts will be back and to watch uninterrupted coverage there will be a “special deal” on “premium” coverage and then there will be the extra to pay for races of season significance (first, last, UK, Monaco, Nurburgring etc). That is just the start, in time Sky will then get their grip on some of the sports rules to make it so that the sport works around their schedules and agendas “if we change this rule here, then we can fit a sponsors message in there” type stuff.
    RIP F1

  20. This is a disaster for F1 fans. I don’t have Sky and will not ever buy Sky. Pretty soon all the races will be on Sky and don’t be surprised if eventually, you will have to pay for each race and each qualifing session, complete with adverts.

    This is a disater!!!!

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