McLaren MP4-28 launch: First pictures and video

2013 F1 cars

The McLaren MP4-28 was launched today by the team at the McLaren Technology Centre.

The MP4-28 will be raced by Jenson Button and new team mate Sergio Perez, who joins the team from Sauber.

“With Jenson and Checo, and this fantastic-looking new car, I believe we?re extremely well prepared for another competitive season,” said team principal Martin Whitmarsh.

“Jenson is driving better than ever ?ǣ he?s the most experienced driver in Formula 1, but he makes every ounce of that experience count: he?s peerless in his ability to read a race and one of the very fastest drivers out there. He?s a consummate professional, too, and will revel in working hard to drive this team through the year.

“Checo joins us after a sensational 2012 season and he?s immediately proved that he?s intelligent, modest, hard-working and, make no mistake; very, very quick. Of course, there?ll be a learning curve to overcome as he gets used to our organisation, particularly during the hustle and bustle of the early-season race weekends, but he understands that we are placing no pressure on him.

“This is an exciting time for the whole team. In our 50th anniversary season, I want Vodafone McLaren Mercedes to underline why we are the finest grand prix team in the world.”

As McLaren reach their 50th anniversary this year the team displayed their racing heritage before unveiling their latest Formula One car. An M8D Can-Am sportscar began the parade of cars, followed by a 1974 M23 of the type Emerson Fittipaldi won the world championship with.

An MP4-4 from 1988, as driven by Ayrton Senna and Alain Prost, was followed by the 1995 Le Mans-winning F1 GTR.

The pre-launch show concluded with two Mercedes-powered cars: an MP4-13 from 1998 and the MP4-23 Lewis Hamilton used to win the 2008 world championship.

McLaren MP4-28 launch pictures

McLaren MP4-28 launch video

2013 F1 season


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Images ?? F1 Fanatic, McLaren/Hoch Zwei

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128 comments on McLaren MP4-28 launch: First pictures and video

  1. Calum (@calum) said on 31st January 2013, 11:26

    7th year of Vodafone Rocket Red and Chrome – just one year short of the West black and silver livery, but still a long way of the continuity of the famous white with red chevrons.

    Also noticed bigger Tag Heuer logos on the rear wing endplate and on the driver’s racesuit – that’s a deal in it’s 29th year!!

    • GeeMac (@geemac) said on 31st January 2013, 11:41

      Tag are going on a massive advertising and PR push here in the Middle East, the bigger branding on the car could be an extension of that programme on a more global scale. Or a reward for staying on as a team partner for so long! :p

  2. JamieFranklinF1 (@jamiefranklinf1) said on 31st January 2013, 11:29

    Any knowledge of the suspension setup at the front?

  3. deiwi (@deiwi) said on 31st January 2013, 11:31

    Apart of nose, front and rear wing and the rear part of sidepods it’s MP4/27. Which is fine because why would you change dramatically something that works so fine. I can’t wait for the first roll-out.

    This car reveal was sort of special for me since they read my tweet. Yay!

  4. disjunto (@disjunto) said on 31st January 2013, 11:34

    Was hoping for a change in livery, not a fan of the chrome, and it’s getting a little old now

    • moshbeard (@moshbeard) said on 31st January 2013, 11:37

      I think it looks good but since Mercedes came back I’ve felt they should change. The silver is a Mercedes thing and McLaren should distance themselves from it a bit to help protect their own identity.

      • John H (@john-h) said on 31st January 2013, 12:35

        Agreed, although perhaps their saving this for big changes next year. Hope so though, the existing livery is a bit like McLaren in some ways, how can I put this… a little boring?

  5. Girts (@girts) said on 31st January 2013, 11:37

    It’s still early days (to say the least) but I feel this might be the championship winning car. The new tyres should suit Button and this is the first time when is the undisputed team leader at McLaren. I guess McLaren have done their best to make the car to Button’s liking and we remember what happened the last time when he had a quick car where he felt absolutely comfortable.

    • JamieFranklinF1 (@jamiefranklinf1) said on 31st January 2013, 11:46

      Indeed. Two years I can remember this. Obviously 2009, but also the last time he was a ‘team leader’ was 2004, in which he only finished behind the Ferraris in the final standings, in which was a dominant year for the scarlet team.

    • Jeanrien (@jeanrien) said on 31st January 2013, 15:28

      The tyres will probably be a relief for him, it was not his style to be harsh on them to get into the T° range, and below the optimal T° they were degrading pretty quickly thus not taking any advantage at all being gentle with them … could be a different story this year.
      Plus he should have the devlopment going his way and we know that Jenson is someone who knows what he wants and needs. Could be him coming back to the top

  6. Abnash (@abnash) said on 31st January 2013, 11:38

    Interesting to see how they reverted back to the pre Abu Dhabi Young Drivers Test front wing, no more vertical fins. Weird because i thought that was one of the biggest reasons why they were so fast in Austin and Sao Paulo.

    • Lauri (@f1lauri) said on 31st January 2013, 11:41

      I bet the front wing, coanda-exhaust elements and many other smaller aero-devices will change a lot for Australia’s season start! You don’t want to give out any small details to the opposition. But general ideas and looks – its fine, cause you can’t copy them – like the “kidney” air intakes, nosecone shape etc.

    • Nick.UK (@) said on 31st January 2013, 11:42

      @abnash To be honest, the car they launch isn’t really very useful. I doubt it has the wings and parts on it that they actually intend to use in the first test. Otherwise they are just gifting all the other teams nice close up shots of all their new ideas.

  7. Nick.UK (@) said on 31st January 2013, 11:40

    Not much of a launch article. One picture?

    I’ll assume more are inbound.

  8. Ean (@ean) said on 31st January 2013, 11:45

    Paint job is getting borring

    • Prisoner Monkeys (@prisoner-monkeys) said on 31st January 2013, 12:08

      Why change what works for the sake of changing it?

    • GeorgeTuk (@georgetuk) said on 31st January 2013, 13:44

      But its their brand image, all the way down to their road car logo. They are a much bigger company now than just the F1 team so its unlikely to change much now.

      Ferrari’s is getting really old now…why don’t they change it!?

      • John H (@john-h) said on 31st January 2013, 15:16

        McLaren are silver because of the Mercedes engines, so no it’s not like Ferrari at all – especially seen as this is the first season McLaren are paying Mercedes for it.

        If McLaren do have a ‘traditional’ colour then it’s orange. It would certainly give them more identity than using one from another car manufacturer.

  9. Force Maikel (@force-maikel) said on 31st January 2013, 11:52

    The only major changes seems to be that font pull rod front suspension and the sidepods. Oh and there is no modesty panel as I’ve seen someone sugest above.

  10. mole (@mole) said on 31st January 2013, 11:52

    Sidepods look conspicuously clean, bet there’s some gadgetry to come there at the last test

  11. andae23 (@andae23) said on 31st January 2013, 11:59

    The nose looks pretty much the same as last year’s, though it looks a bit lower then the nose thet finished with in 2012. Front wing lay-out is exactly the same as last year, so that will be revealed in Jerez. Front suspension is changed to pull rods, following Ferrari’s 2012 car and the 2001 Minardi.

    Side pods intakes have changed, as there is a ‘dent’ on it to create a vortex, probably to aid the exhaust flow (could be a replacement for the Star Wars wings surrounding the side pod in 2012). Though the exhaust lay-out will change before the Jerez test, they seem to stick to their old Coanda exhaust, with side pod flow crossing below the exhaust flow. The aft part of the lower wishbone covers the drive shaft, copying Red Bull.

    Has anyone seen how awesome Perez’s helmet is?

  12. Spawinte (@spawinte) said on 31st January 2013, 12:15

    Why must they mount their car on a silly angled plinth every year?

  13. Ben (@scuderia29) said on 31st January 2013, 12:18

    f1 liveries are becoming very stale
    red bull have used the same livery since they entered in 2005 (give or take a few minor details)
    mclaren have used the same livery since 2006 (so thats only a year fresher than red bulls)
    ferrari…well theyre never going to be anything but red but the shape of the car tends to differ a lot from year to year which keeps them looking a little fresher (it would be nice to see the white of the santander disappear like the 2009 car)

    i know with sponsors changing the livery can be a little complicated to change but come on f1 teams, lets see a little variation

    • vjanik said on 31st January 2013, 12:35

      i dont see football fans wanting a different jersey for their team every year.

      teams have to build a visual identity, and some continuity in livery is ok with me. i dont believe in changing a livery just for the sake of it. change it if it looks bad, but not just because you’re bored.

      with McLaren i agree that they should change it given that Mercedes is back in F1. I was expecting Mercedes to take over the silver arrows livery and McLaren adopting a new one in 2010 (Maybe going back to one of their previous colour schemes).

      But i wouldn’t call F1 liveries stale.

      • Ben (@scuderia29) said on 31st January 2013, 13:00

        you can have continuity without keeping the identical livery, although i personally love the way the renault/lotus team have changed from 2006 til now. For instance the new lotus livery continues from last year without being identical (with the addition of the colour red) would we really want the liveries the teams are running today to be identical to the ones theyre running in 20 years from now? surely not. The mclaren was unveiled and even the drivers commented on how similar it looked, if all unveiling’s are as disappointing as that one then they might aswel just show them to the public at the first test, taking the sheet off the show a car that looks the same as last years is so disappointing.

        • petebaldwin (@petebaldwin) said on 31st January 2013, 13:29

          I agree – the team’s colours shouldn’t change for no reason but an updated livery is always a way IMO to freshen things up. Marussia are a good example of this as are Lotus – slightly different each year but still are instantly recognisable.

          McLaren still looks nice but the wow factor has completely gone for me – it all just feels a bit stale.

  14. Ben (@dirtyscarab) said on 31st January 2013, 12:37

    This is the first year in a long while I’ve not been excited about the car launches. It all seems a little theatrical rolling out a car that’s clearly nothing similar to the one that’ll be used in the test on Tuesday or the first race.

    I’ll be more excited come the first test. That’s when we’ll can all hunker down and do some new parts spotting.

  15. petebaldwin (@petebaldwin) said on 31st January 2013, 13:24

    Nevermind what turns up at the first race, the car that turns up at the first test will look completely different to this one.

    This launches are becoming more of a livery launch as opposed to a new car! They created a new front wing that was better towards the end of last season yet they’ve got the older one on here. Not a chance that’ll get anywhere near the track!

  16. AndrewTanner (@andrewtanner) said on 31st January 2013, 13:36

    Nice sidepod! Strange how a couple of years can take it from a U shape to…whatever that is, that’ll be the EBD ban creating grief.

  17. CovertGiblets said on 31st January 2013, 13:45

    I do sometimes wonder why teams go to all the trouble of having elaborate ‘launch’ events when the car being revealed is so far removed from that which will be tested and raced. I understand the covert nature of the industry, but surely, these events are nothing more than ways of maintaining Moet’s share price!

    Having said that… it is quite entertaining trying to find subtle differences from the previous iteration. One thing is certain. We should notice a difference next year!

  18. GeorgeTuk (@georgetuk) said on 31st January 2013, 13:49

    Whitmarsh really likes Sergio Perez doesn’t he! And the excuses are already there. But if the “hustle and bustle” means he can’t perform at his best I would be very worried!

    Good luck to the man though!

  19. Chalky (@chalky) said on 31st January 2013, 13:59

    OK, so it looks like last years car because the rules are so similar.
    But why would any team want to show their competitors some special piece of aerodynamics at this stage? If you can get away with “what we have all seen before”, you might as well.

  20. GeeMac (@geemac) said on 31st January 2013, 14:05

    Has anyone else noticed that they have gone all BGP001 with the mirrors?

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