Mercedes W04 to be shown for first time today

2013 F1 season

Michael Schumacher, Nico Rosberg, Mercedes, W03, 2012Mercedes will give the first view of their new F1 car on their website later today.

In a novel step, the speed of the launch will be determined by how often people post the hashtag #F1W04Reveal on Twitter.

According to the team: “Each Tweet will trigger the opening of a garage door on our website, behind which is hiding the new F1 W04. And the faster you retweet it, the faster the car will be revealed.”

The event will begin on Mercedes website from 4pm UK time.

The formal launch of the car will take place at Jerez on Monday.

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Image ?? Mercedes/Hoch Zwei

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133 comments on Mercedes W04 to be shown for first time today

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  1. TommyB (@tommyb89) said on 2nd February 2013, 12:27

    The site is crashing just from the announcement so good luck getting on it for the launch.

    Still an absolutely brilliant and novel idea, Kudos Mercedes.

  2. Kazuki (@formula-1) said on 2nd February 2013, 12:27

    What an interesting idea!

  3. Kany (@kani) said on 2nd February 2013, 12:27

    Brilliance at it’s best!!
    I hope they are just as brilliant in their design of the car!!
    Good luck Lew and Nik!

  4. JamieFranklinF1 (@jamiefranklinf1) said on 2nd February 2013, 12:28

    Haha, great idea! Definitely a very good way to create more interest and publicity for the team.

    I wonder if it was Hamilton’s idea…

  5. JP (@jonathanproc) said on 2nd February 2013, 13:22

    “The event will begin on Mercedes website from 4pm UK time.”

    So, the earliest we can possibly see the car is 4pm. Does anybody know what time is the benchmark that will slowly be cut down? In other words when’s the latest we’ll see the car?

  6. Hatebreeder (@hatebreeder) said on 2nd February 2013, 13:35

    isnt twitter hacked? will be a facepalm moment if the garage door never comes up! :P

  7. D (@f190) said on 2nd February 2013, 13:46

    Fantastic idea ! I really cant wait to see it, but think it will go wrong some how. Maybe it needs so many tweets that the door doesnt open before the real reveal day ? Eitherway its nice to see a team getting the fans involved and a really smart idea.

  8. Lin1876 (@lin1876) said on 2nd February 2013, 13:46

    Great idea, novel and it gets the fans involved.

    Excuse me, I just need to go and spam Twitter…

  9. OmarR-Pepper (@omarr-pepper) said on 2nd February 2013, 14:15

    I just hope their TwitR doesn’t collapse! And by the way, is the door going to open slowwwwwwwwly? I mean, when the drivers unveil it more “traditionally”, it just takes seconds.

    • @omarr-pepper – I interpreted it as there are going to be several doors; one will open everytime #F1W04Reveal is tweeted until all the doors are opened and the car is fully revealed.

      Whether the picture will give us any clues though remains to be seen!

  10. Finlay (@fintard96) said on 2nd February 2013, 14:28

    Funny that Mercedes should use twitter to launch the car after the trouble Hamilton has had with it!!

  11. big idea !

  12. Jon E said on 2nd February 2013, 16:06

    Big idea => Bad idea as its brought down their web site :(

  13. mrhanz said on 2nd February 2013, 16:07

    AAAAAAAND the website is down.

  14. mclaren (@mclaren) said on 2nd February 2013, 16:10

    Site Down, maybe they just wanted more hits on their apparantely unpopular site!

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