Mercedes W04 launch: First pictures and video

2013 F1 carsPosted on | Author Keith Collantine

The Mercedes W04, one of the most eagerly-anticipated new cars of 2013, has broken cover for the first time.

The team has lured Lewis Hamilton away from his McLaren home to drive for them this year. He will drive car number ten while team mate Nico Rosberg races number nine.

Mercedes team principal Ross Brawn said the new season “marks the start of a second era for our Silver Arrows works team”.

“The restructuring we undertook at the team over the past 18 months are now growing in maturity and this is reflected in the F1 W04, which is a clear step forward in design and detail sophistication over its predecessor.

“Many thousands of hours of work have been invested by our technical teams in Brackley and Brixworth to ensure that the new car delivers a step change in performance compared to last season.

“We are also hugely proud to welcome Lewis to the team as a works Mercedes-Benz driver. With Lewis and Nico, we have what I believe to be the strongest driver line-up in Formula One and I know that a healthy level of competition between them both will help drive the team forward.”

Nico Rosberg drives the Mercedes W04

2013 F1 season

Browse all 2013 F1 season articles

Image ?? F1 Fanatic, Mercedes

111 comments on “Mercedes W04 launch: First pictures and video”

Jump to comment page: 1 2 3
  1. i think they have put all on 2014, this just doesnt look right

  2. I thought everybody knew that already?

    Its no secret that Mercedes want to win the WC in 2014.

    1. And no secret that with the current set up, they aren’t going to win anything regardless of how much money they throw at it.

      Next yexr is going to be a bit of a lottery but every pound spent on this season’s car is one less spent on 2014. No team is going to spend more money on 2014 than Mercedes.

    2. I know but it’s somehow sad to see the car, looks to me like they don’t even want to try this year, I can’t respect them in 2014 if I don’t recpect them now. I don’t know how to put it exactly but u know what I mean, everybody wants to win in 2014, but u have to drive whole 2013, and we all want to see fighters not those who give up, last year with Ferrari/Alonso was the best example.

      1. @infishan They’re not going to change something for the sake of changing it, are they?

      2. @infishan

        and we all want to see fighters not those who give up

        And you got that just by looking at the car??

        1. I’m a genious.

          1. A genius whose strengths don’t include spelling clearly

  3. Its all very well saying they are concentrating on 2014 but they surely cant afford to be a laughing stock during 2013. Potentially that could damage the mercedes name as much as winning the WC in 2014 could improve it.

  4. i thought they had just released the W02 from 2011 for a minute, this car just looks slow to me aha…but we’ll see…it might surprise, its definitely the ugliest car released this year so far

  5. Why is everybody so negative ? jeez, just wait until the end of the first half of the season and then talk

    1. It’s Hamilton’s car, what you would expect?
      Even if were the greatest car ever made people would find “problems”.

      1. I agree with you mate

  6. I don’t get why so many people are already dooming this car to failure.
    Yeah it looks out of place and funky but that’s what we said about the F2012 last year, now look how well that car did in the capable hands of Alonso.

  7. IS the test gonna be live on any channel? sky f1?

    1. @wackyracer Very doubtful. There was an article a week or so ago about how we might just have to make do with Sky Sports News updates.

      1. @wackyracer As per F1Broadcaster on Twitter, no live coverage. But we do get a 15-minute roundup at the end of every testing day, but another 15-minute segment for Ted’s (Testing) Notebook. Which is probably the most extensive coverage of F1 testing I’ve ever seen (the bar is pretty low after all).

  8. Ah OK. The live stream is over now. I’m glad I hung around on the off chance they would stream something. It went OK. The audio was unsynced, but apart from that it was OK for a low key launch.

    It was funny to me that they were racing each other out the pit lane. I’m not sure how well them being friends is going to work out.

    The car. I’m no expert, but it doesn’t seem to be that different to last years. No radically different new things that I can see.

  9. Strangely the Mercedes F1 website had no mention on it about the live stream. Why?

  10. Looks don’t mean bleep, but this just feels like they had separate teams working in isolation on different parts of the car with different approaches and then put the pieces together as best they would fit.

  11. UNeedAFinn2Win
    4th February 2013, 12:56

    Aren’t the rules that were introduced regarding the narrow rear wing and the snowplow frontwing with the intention to limit these winglets still in use ?

  12. Call me a cynic, but Mercedes GP sponsored by Blackberry seems a tad ironic. A team which has to perform the next (two) year(s) in order to stay in F1, sponsored by a mobile phone company which has to perform if it wants to stay in business.

    1. Nice picture Nick :))))

    2. @npf1 Exactly what I was thinking. It would’ve been the same if HRT had been sponsored by Jessops.

    3. Synergy is what it is @npf! At least both have to put in effort.

  13. It’s been almost painful waiting for this car but I think it’s worth it. The car looks good. Well done Mercedes for trying to embrace social media and failing completely.

  14. W04 ‘a clear step forward’ – Brawn. They actually need two or three clear steps forward.

  15. I like the look of it.

  16. I feel quite sorry for Lewis – not only will he be racing in the mid-field this year – it now looks like he’ll have to use a Blackberry as well!

    1. Why? Blackberry has just come out with a brand new, good and competitive phone…the Z10. Don’t underestimate it.

  17. Anyone noticed Lewis looks yeas younger ?

    1. Yea, he looks much FRESHER than he did end of last season.

  18. Does anyone know what time the new Toro Rosso is being unveilled today?

    1. around six in the evening acording to their website

Jump to comment page: 1 2 3

Leave a Reply

Your email address will not be published. Required fields are marked *

All comments are moderated. See the Comment Policy and FAQ for more.