Mercedes W04 launch: First pictures and video

2013 F1 cars

The Mercedes W04, one of the most eagerly-anticipated new cars of 2013, has broken cover for the first time.

The team has lured Lewis Hamilton away from his McLaren home to drive for them this year. He will drive car number ten while team mate Nico Rosberg races number nine.

Mercedes team principal Ross Brawn said the new season “marks the start of a second era for our Silver Arrows works team”.

“The restructuring we undertook at the team over the past 18 months are now growing in maturity and this is reflected in the F1 W04, which is a clear step forward in design and detail sophistication over its predecessor.

“Many thousands of hours of work have been invested by our technical teams in Brackley and Brixworth to ensure that the new car delivers a step change in performance compared to last season.

“We are also hugely proud to welcome Lewis to the team as a works Mercedes-Benz driver. With Lewis and Nico, we have what I believe to be the strongest driver line-up in Formula One and I know that a healthy level of competition between them both will help drive the team forward.”

Nico Rosberg drives the Mercedes W04

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Image ?? F1 Fanatic, Mercedes

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111 comments on Mercedes W04 launch: First pictures and video

  1. Maciek (@maciek) said on 4th February 2013, 12:55

    Looks don’t mean bleep, but this just feels like they had separate teams working in isolation on different parts of the car with different approaches and then put the pieces together as best they would fit.

  2. UNeedAFinn2Win said on 4th February 2013, 12:56

    Aren’t the rules that were introduced regarding the narrow rear wing and the snowplow frontwing with the intention to limit these winglets still in use ?

  3. Nick (@npf1) said on 4th February 2013, 13:04

    Call me a cynic, but Mercedes GP sponsored by Blackberry seems a tad ironic. A team which has to perform the next (two) year(s) in order to stay in F1, sponsored by a mobile phone company which has to perform if it wants to stay in business.

  4. It’s been almost painful waiting for this car but I think it’s worth it. The car looks good. Well done Mercedes for trying to embrace social media and failing completely.

  5. nidzovski (@nidzovski) said on 4th February 2013, 13:44

    W04 ‘a clear step forward’ – Brawn. They actually need two or three clear steps forward.

  6. The Limit said on 4th February 2013, 14:07

    I like the look of it.

  7. the-muffin-man (@the-muffin-man) said on 4th February 2013, 14:17

    I feel quite sorry for Lewis – not only will he be racing in the mid-field this year – it now looks like he’ll have to use a Blackberry as well!

  8. Guccio (@concalvez00) said on 4th February 2013, 14:31

    Anyone noticed Lewis looks yeas younger ?

  9. Lucas Wilson (@full-throttle-f1) said on 4th February 2013, 14:53

    Does anyone know what time the new Toro Rosso is being unveilled today?

  10. James Eden (@jameseden) said on 4th February 2013, 16:58

    Car looks very awkward in my opinion. Looks as if the nose as been bolted to the wrong car and it slightly too short. Bit hey you never know, might fly in the hands of Hamilton and Rosberg :)

  11. nemo87 (@nemo87) said on 4th February 2013, 18:42

    that’s quite a tight bottom!

    looks fast. lets hope it is..
    saying that my last girlfriend looked hot but turned out to be mental.

    should be fun playing who’s who with both drivers having yellow lids!
    keeping my fingers crossed for lew.. so long as he stays behind the mclarens of course ;)

  12. Nick.UK (@) said on 4th February 2013, 21:33

    The two helmets are going to be a nightmare to distinguish between!

  13. melkurion (@melkurion) said on 4th February 2013, 23:43

    and here i was thinking the modesty panel was to IMPROVE the look of the car…. silly me ….

  14. Jason (@jason12) said on 5th February 2013, 8:53

    Looks like an F1 car from the future!
    And perhaps, that’s a good thing…

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