Lewis Hamilton, McLaren, Shanghai, 2007

McLaren to lose Vodafone title sponsorship

2013 F1 seasonPosted on | Author Keith Collantine

Lewis Hamilton, McLaren, Shanghai, 2007McLaren have confirmed their title sponsorship arrangement with Vodafone will conclude at the end of this year.

The team said Vodafone “has decided to focus on business priorities away from Formula One sponsorship”.

McLaren added it would not confirm the identity of its new title sponsor but “will make an exciting announcement on 2nd December 2013, following the last Grand Prix of the season”.

“We’re immensely proud that, having been set a number of ambitious challenges by Vodafone back in 2007, together we’ve met or exceeded each and every one,” said team principal Martin Whitmarsh.

“Our focus is on continuing to drive results for all our partners throughout the 2013 season and we look forward to making a major title partnership announcement towards the end of the year.”

Vodafone has been McLaren’s title sponsor since 2007 (pictured). Prior to that it was a sponsor of Ferrari.

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121 comments on “McLaren to lose Vodafone title sponsorship”

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  1. I’d bet my house on it being Telmex. It doesn’t matter if they operate mainly in Mexico – Slim isn’t exactly short of money!
    I imagine Slim would have liked Telmex on the car this year but due to McLaren’s Vodafone sponsorship, it wasn’t possible so they’ve stuck with Sauber (and Guiterrez) for another year.
    Slim has been pushing for a Mexican GP for a while so in theory, you could have Sergio Perez winning the Telmex Mexican Grand Prix in the Telmex McLaren Honda.

    1. @petebaldwin

      I really like the sound of that. May I be so bold as to add the Constructors World Championship to that as we’ve been missing one for a while now

    2. So does that mean that Perez’s seat is safe at McLaren in 2014 no matter how he performs this season?

      1. It’s all speculation and guesswork but if Telmex are to be the title sponsor, Perez’s seat is undoubtably safe.
        Personally, I think he’ll prove over the course of the year to be faster than Button so his seat will be safe regardless of sponsorship.

        On a side note, if only this picture of his ex-teammate came about through better circumstances: http://www.fiawec.com/en/news/kamui-kobayashi-joins-af-corse-in-lmgte-_979.html

        1. Anthony Bosley (@)
          14th March 2013, 13:39

          Also it’s worth pointing out that Perez is on a multi-year contract so he’d be there in 2014 regardless unless something spectacular happens.

          1. Well yeah that too although in F1, contracts don’t seem to be worth the paper they’re written on!

  2. Well if I was Luca di Montezemolo and heard that one of their biggest rivals needed a new engine…

  3. I wanted them to keep that livery, but if the have found a better offer then it’s obviously best to take that.

    Will it be Mexican money or a “big, American company” that was sort of rumoured last season. Whatever happened to Lotus’ Honeywell deal… or maybe it’s Coca-Cola!

    1. coca-cola would look great

      1. They already sponsoring Lotus through the Burn brand.

  4. I would like them to get someone like Verizon in and go back to black on chrome with tiny bits of rocket red, and though it would look a bit like the Penske cars, they’re used to that anyway!

    1. Verizon = Vodafone. Not going to happen.

    2. McLaren MP4-27 @ 2012 US Grand Prix

      This is as close as we are going to get to Verizon sponsorship on a McLaren. But as Snobeck said, they are part of the same group so it won’t happen.

  5. What about Honeywell? heard rumours about it

    1. @um1234 Interesting idea. After all the rumoured Lotus thing didn’t happen…

      1. the lotus rumours have been going on for months and nothings happened. my theory is negotiations between lotus and honeywell fell apart as they couldnt agree on sponsor days…
        however mclaren said interesting new title sponsor. honeywell isnt really an interesting sponsor considering they make fans.

        1. They’re interesting in the sense that they break the trend of energy drink, mobile phone and oil company sponsorship that is the trend in Formula 1 at the moment.

      2. Lotus insist they’re still working on it.

  6. *Earth Dreams*

  7. Ben (@scuderia29)
    14th March 2013, 14:10

    about time!! im so tired at looking at that same red & chrome livery each year, it was cool at first but soooo tired now

    1. Yeah I agree – Ferrari have shown more variation of their livery than McLaren and they haven’t exactly got a lot of scope to work with!

  8. I doubt it’s Honda if it’s true they’re not planning on supplying engines until 2015.

    But you know what would be an interesting shout? Mugen.

  9. So the 2014 car will be TELMEX McLaren Mercedes and the 2015 car will be TELMEX McLaren ( Mercedes or Honda). I think Lewis departure was a boon in making for Mclaren so that they could grab Perez (read “Telemx”) for the loss of Vodafone. Now it is very clear why Nico Hulkenberg did not get a chance in McLaren.

    Unfortunately for Vodafone this not what they expected when then came into McLaren. Moving from a partnership with Ferrari (which gave them 5 Consecutive world championship) to Mclaren in 2007, Vodafone thought of higher limelight probably with the stud Fernando Alonso in the stable. But what started out there was quite the opposite, first the embarrassment for the logo with the SpyGate scandal. Followed by the loss of Alonso. They “Overachieved” probably ( in the words of Whitmarsh) in 2008 with a WDC albeit losing the constructors championship. 2009 was a Brawn washout. Following 3 years were a tutorial to “How to lose a championship with the best driver line up and the best car”. with 6 years of turbulence, i think they had enough of it.

    @mantresx as discussed last week, this might answer the question about the logos on McLaren :)

    As stated by Martin Whitmarsh they have exceeded expectation with they 1 title which means was the expectation 0 Titles ?


    1. Why are you so certain it is Telmex? They never had a title sponsorship arrangement at Sauber.

      1. @prisoner-monkeys The reason I feel Telmex has more chance to be a McLaren Sponsor is because of these logical interpretations.

        1) Obvious – Perez Move to McLaren even though he is from Ferrari Drivers Academy.
        2) Telmex is not the sponsor for Sauber hence they can be a Primary Sponsor now.
        3) For Telmex Sauber is very less in the Limelight compared to Mclaren to make any marketing impact
        4) Latin America is one of the fastest growing market with Brazil, Argentina, Venezuela, mexico et all. F1 has a very good following and growth in these countries. What better place than a McLaren (of course other than Ferrari) to have the logo to enhance their brand in Latin America.
        5) I had a feeling that Perez was backed by Telmex into the Ferrari academy too. But since Alonso is firmly secured there until 2016, Santander would not be willing to give up that space. Hence the reason why Montzemolo did not pick Perez to replace Massa last year. It was not because Perez is not “Ready Yet”. It was business nothing personal as Michael Corleone says.
        6) With Perez, Telmex would have asked for the Top sponsorship at Ferrari who were not ready to give up Santander just yet.
        7) Santander is also equally interested in the LatAm market. They have invested $270 Million in the Campinas Technology center in Brazil. 2 LatAm focused Logos on the same car would not make sense and dilute each other’s value.
        8) It was Telmex through their early plans with Ferrari which brought Perez to Ferrari Academy and subsequently to Sauber which runs on Ferrari power.

  10. Mclaren have invested 800 million pounds into their road car, now the new factory is up and running, is it possible that they may be their own sponsor? ie GT Mclaren Mercedes then GT Mclaren Honda

  11. I like the GlaxoSmithKline option as discussed earlier. I looked up their brands and I think panadol rapid could work nicely, but maybe not as F1 is very noisy and therefore headache inducing. Alternatively they could go for nicorette as a **** you to Ferrari-Marlboro.

  12. Daniel (@collettdumbletonhall)
    15th March 2013, 10:41

    I hope Vodafone now put some of that money into paying their damn taxes!!!

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