How four classic F1 liveries might look on today’s cars

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Jeremy Hancox produced three brilliant alternative F1 livery designs for F1 Fanatic last year.

They proved very popular and now he has created a new batch of four images showing how some of F1’s most memorable liveries from past seasons could look on today’s cars.

1991 Jordan 191

1991 Jordan 191 livery on a 2013 F1 car

Jordan 191 (1991), Goodwood, 2012Eddie Jordan’s first F1 car was an elegant creation crafted by Gary Anderson. It also had the benefit of an attractive green and blue livery.

The green colour was a good match for the Irish team but it came about principally through their association with 7Up. Jordan made the soft drinks brand a sponsorship target due to its strong sales in Ireland.

Jordan intended to make his pitch to 7Up’s executives in London with the assistance of Bertrand Gachot. But come the crunch meeting in February the driver was nowhere to be found. Jordan secured the deal but the reason for Gachot’s absence didn’t emerge until later in the year.

He had become involved in a row with a taxi driver on Hyde Park corner and was arrested. Later in the year he was sentenced to prison, beginning the sequence of events that led Michael Schumacher to make his Grand Prix debut.

Securing 7Up’s backing was a coup for a Jordan but it created a problem as another potential sponsor, Kodak, did not want their yellow branding to appear on a green car. Unperturbed, Jordan headed for Japan and concluded a deal with their green-coloured rivals Fuji.

1984 Toleman TG184

1984 Toleman TG184 livery on a 2013 F1 car

Ayrton Senna, Toleman TG184, Monaco, 1984The Toleman TG184 will forever be associated with one race – the rain-lashed 1984 Monaco Grand Prix which a young Ayrton Senna looked set to win before it was red-flagged.

The car’s livery, painted in deference to Italian sponsors Candy (domestic appliances) and Segafredo (coffee) was revised later in the season to include a splash of red, as reflected in Jeremey’s design above.

After that shock second place at Monaco in only his fifth start, Senna took the TG184 to further podium finishes at Brands Hatch and Estoril.

1997 Lola T97/30

1997 Lola T97-30 livery on a 2013 F1 car

Lola-Ford T97/30, 1997With sponsorship from big names like Mastercard and Pennzoil, Lola’s return to F1 in 1997 looked credible.

Unfortunately the car their logos were plastered onto didn’t amount to much.

at the team’s debut in Melbourne Formula 3000 champion Vincenzo Sospiri was five seconds off the next slowest car in qualifying. Ricardo Rosset, who’d finished runner-up to him in 1995, was a further second off the pace, and both were outside the 107% cut-off time.

Nor were their sponsorship arrangements as lucrative as they seemed, and the team folded before the second race of the season. Nice looking car, though.

1990 Leyton House CG901

1990 Leyton House CG901 livery on a 2013 F1 car

The striking pale blue colours of Leyton House were introduced to F1 on their March-designed cars in 1987. The fashion brand created by Japanese fashion magnate Akira Akagi had not been applied to any products when the cars first appeared.

By 1990 Leyton House restaurants and hotels had sprung up. The team’s fortunes changed as well: from running modified F3000 cars at the rear of the field their upcoming designer Adrian Newey had fashioned the CG901. It pointed the way forward for post-turbo era F1 car design.

Powered by a comparatively weak Judd engine, the slim car pushed the envelope of minimising drag and maximising downforce further than its rivals. Although it was very sensitive to bumps, on the smooth Paul Ricard circuit it came into its own and Ivan Capelli nearly won the race.

But by that time Newey was already on his was to Williams to design his first of many world championship winning cars. Leyton House never came close to scoring a similar result again and by the end of 1992 their distinctive cars were gone for good.

More of Jeremy’s livery designs

If you liked these designs, be sure to check out Jeremy’s earlier work in this previous article, visit his official website and follow him on Twitter and Facebook.

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Images ?? Jeremy Hancox for F1 Fanatic, others as described on images

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84 comments on How four classic F1 liveries might look on today’s cars

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  1. wsrgo (@wsrgo) said on 5th April 2013, 12:26

    The ’84 Toleman looks absolutely fantastic!!

  2. Wonderful. The Lola livery especially. It breaks all the rules, but I love that livery and it works well on today’s cars.

    Really like how you’ve updated the logos of sponsors who have had a brand redesign in the years passed. The BP one on the Leyton House car especially. Looks great

    • Fixy (@fixy) said on 5th April 2013, 13:41

      I also love the Lola! The Toleman is the second best, but all four are exceptional!

    • BasCB (@bascb) said on 5th April 2013, 16:19

      I fully agree with that, lovely job to really update it, not just paint the old one on a new car. The thing closest to the Lola would be a Force India with less white and another colour thrown in :-)

      • Kingshark (@kingshark) said on 5th April 2013, 19:00

        Really like how you’ve updated the logos of sponsors who have had a brand redesign in the years passed. The BP one on the Leyton House car especially. Looks great

        Speaking of sponsor logos on the Leyton; why was it sponsored by Bin Laden?

  3. ECWDanSelby (@ecwdanselby) said on 5th April 2013, 12:31

    So an F1 car CAN still look sexy.

    Incredible job, mate. Would love to have the template and make some of my own.

    Absolutely outstanding.

  4. Bleeps_and_Tweaks (@bleeps_and_tweaks) said on 5th April 2013, 12:33

    Great feature! The Leyton House is definitely one of my favourite liveries. I wish some of the modern F1 teams would take a few more risks with their designs these days; obviously they have to consider branding and sponsors, but these designs show that you can still have a range of sponsors and be creative.
    Also worth a mention is the double rear wing on the Toleman: F1 designers pushing the regulations to the limit as always!

  5. Force Maikel (@force-maikel) said on 5th April 2013, 12:34

    These are brilliant. There are plenty of these on the net but instead of just copy pasting the old logo’s on a modern day car he took the time and effort to search the modern logo’s. Excellent job I say! I like the Leyton House myself.

  6. Toleman TG184 looks absolutely awesome.Lola reminds me of Red Bull.

  7. They are all mighty!
    Jordan made great liveries.

  8. mnmracer (@mnmracer) said on 5th April 2013, 12:46

    Jordan <3

  9. Q85 said on 5th April 2013, 12:46

    Vincenzo Sospiri out qualified Rosset by a second. A driver that already had a fair bit of experience with arrows.

    Thats not bad going. Ok the car wasnt great. But i dont remember them donig any testing that year(might be wrong, just off the top of my head) back in the day when testing was constant in winter so its not surprising they were so slow.

    • TommyB (@tommyb89) said on 5th April 2013, 12:49

      Seems impressive but I think my Grandma could out qualify Riccardo Rosset.

      • Alesici (@alesici) said on 6th April 2013, 11:49

        Ha! Even *I* outraced Ricardo Rosset, albeit on the F1 97 game on the Playstation 1 in the Jordan staff cafe! True story!

        We had simultaneously had our first experience of F1 testing at the same time the preceding week, he as test driver and erm… me cleaning the wheels and polishing the car. But what a car to polish – the ‘Bitten & Hisses’ (Benson & Hedges) ’97 Jordan, complete with a snake on the nose with its fangs hanging down the front wing pylons. I felt like I was the only person to notice that a the snake’s eyes had subtle B and H letters reflecting in its twinkling catchlight.
        Anyway, that’d be the next livery I’d suggest the talented artist paints on a modern car.

        Here’s a nice pic of the car:

        And here’s a nice pic of Ralf crashing it:

  10. TommyB (@tommyb89) said on 5th April 2013, 12:48


  11. electrolite (@electrolite) said on 5th April 2013, 12:58

    That Toleman looks incredible! They all do, to be honest…

  12. N7 (@m77) said on 5th April 2013, 13:06

    more f1fanatics need jobs as livery designers!

  13. Prisoner Monkeys (@prisoner-monkeys) said on 5th April 2013, 13:08

    I approve.

    I’d also be keen to see a Yardley design on a modern car. Maybe McLaren could use it in 2014.

  14. Russell (@robo09) said on 5th April 2013, 13:10

    Caterham sponsored by 7UP would look cool

  15. JamieFranklinF1 (@jamiefranklinf1) said on 5th April 2013, 13:12

    F1 liveries were definitely more colourful in the past, and I have to say that I miss that. A lot of the designs are very similar nowadays, and none of them really stand out the way that some of these liveries did, which is quite sad. Not to say that I don’t like the liveries that we have today, but many seem quite uninspired compared to these.

    I can also understand that teams may want to build an image by sticking with one livery, but those who do change may benefit from having a livery that really stands out from the rest.

  16. AndrewT (@andrewt) said on 5th April 2013, 13:19

    these look absolutley better and closer to their real life ancient counterparts than nowadays Lotus, Williams and Caterham designs, which also should reflect a former livery

  17. Rooney (@rojov123) said on 5th April 2013, 13:23

    As much as I love the designs, it is silly to think that the sharpness of the images would be present if an actual car was painted like this. The liveries shown here looks brilliant with the different tones under different layers of lighting. Such lighting does not exist in real life. Same goes the varied colour tones. But, then again in the corner of my mind, there is a small boy saying-“OMG! I wish I had toys that looked like these.”

  18. Ben (@benchuiii) said on 5th April 2013, 13:29

    Did I just see Osama on the Jordan?

    • Ilanin (@ilanin) said on 5th April 2013, 13:39

      Yes. But not the one you’re thinking of, though – that family sponsored Williams.

      • @ilanin Whoa! Was that really “the” Bin Laden family sponsoring Williams? As a theoretical, who do you think would Osama sponsor now? I reckon Lotus on the condition that Kimi always has a seat.

        • GeeMac (@geemac) said on 7th April 2013, 14:01

          Yeah, but that Bin Laden is the Saudi Binladen Group. The Bin Laden Group is a major player in the Middle East construction market, their annual revenue is well into the billions of US dollars. Yes it is technically “the family”, but it was around long before Osama.

          • BasCB (@bascb) said on 9th April 2013, 8:34

            not to mention that they have long since tried to cut most ties with their most well known member at least as far as official ties go.

      • electrolite (@electrolite) said on 5th April 2013, 14:10

        Oh my…well I never knew that!

    • Gridlock (@gridlock) said on 5th April 2013, 16:45

      Don’t act so shocked… F1 is money, always, and nothing changes.

      Jacques Villeneuve could have walking up and down the grid with a Gaddafi as little as 3 years ago.

  19. Where is the 80’s/90’s Benetton that to me was a classic team livery.

  20. spankythewondermonkey (@spankythewondermonkey) said on 5th April 2013, 13:48

    amazing work jeremy. they all look mint and much better than the originals!

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