1991 Jordan 191 livery on a 2013 F1 car

How four classic F1 liveries might look on today’s cars

F1 PicturesPosted on | Author Keith Collantine

Jeremy Hancox produced three brilliant alternative F1 livery designs for F1 Fanatic last year.

They proved very popular and now he has created a new batch of four images showing how some of F1’s most memorable liveries from past seasons could look on today’s cars.

1991 Jordan 191

1991 Jordan 191 livery on a 2013 F1 car

Jordan 191 (1991), Goodwood, 2012Eddie Jordan’s first F1 car was an elegant creation crafted by Gary Anderson. It also had the benefit of an attractive green and blue livery.

The green colour was a good match for the Irish team but it came about principally through their association with 7Up. Jordan made the soft drinks brand a sponsorship target due to its strong sales in Ireland.

Jordan intended to make his pitch to 7Up’s executives in London with the assistance of Bertrand Gachot. But come the crunch meeting in February the driver was nowhere to be found. Jordan secured the deal but the reason for Gachot’s absence didn’t emerge until later in the year.

He had become involved in a row with a taxi driver on Hyde Park corner and was arrested. Later in the year he was sentenced to prison, beginning the sequence of events that led Michael Schumacher to make his Grand Prix debut.

Securing 7Up’s backing was a coup for a Jordan but it created a problem as another potential sponsor, Kodak, did not want their yellow branding to appear on a green car. Unperturbed, Jordan headed for Japan and concluded a deal with their green-coloured rivals Fuji.

1984 Toleman TG184

1984 Toleman TG184 livery on a 2013 F1 car

Ayrton Senna, Toleman TG184, Monaco, 1984The Toleman TG184 will forever be associated with one race – the rain-lashed 1984 Monaco Grand Prix which a young Ayrton Senna looked set to win before it was red-flagged.

The car’s livery, painted in deference to Italian sponsors Candy (domestic appliances) and Segafredo (coffee) was revised later in the season to include a splash of red, as reflected in Jeremey’s design above.

After that shock second place at Monaco in only his fifth start, Senna took the TG184 to further podium finishes at Brands Hatch and Estoril.

1997 Lola T97/30

1997 Lola T97-30 livery on a 2013 F1 car

Lola-Ford T97/30, 1997With sponsorship from big names like Mastercard and Pennzoil, Lola’s return to F1 in 1997 looked credible.

Unfortunately the car their logos were plastered onto didn’t amount to much.

at the team’s debut in Melbourne Formula 3000 champion Vincenzo Sospiri was five seconds off the next slowest car in qualifying. Ricardo Rosset, who’d finished runner-up to him in 1995, was a further second off the pace, and both were outside the 107% cut-off time.

Nor were their sponsorship arrangements as lucrative as they seemed, and the team folded before the second race of the season. Nice looking car, though.

1990 Leyton House CG901

1990 Leyton House CG901 livery on a 2013 F1 car

The striking pale blue colours of Leyton House were introduced to F1 on their March-designed cars in 1987. The fashion brand created by Japanese fashion magnate Akira Akagi had not been applied to any products when the cars first appeared.

By 1990 Leyton House restaurants and hotels had sprung up. The team’s fortunes changed as well: from running modified F3000 cars at the rear of the field their upcoming designer Adrian Newey had fashioned the CG901. It pointed the way forward for post-turbo era F1 car design.

Powered by a comparatively weak Judd engine, the slim car pushed the envelope of minimising drag and maximising downforce further than its rivals. Although it was very sensitive to bumps, on the smooth Paul Ricard circuit it came into its own and Ivan Capelli nearly won the race.

But by that time Newey was already on his was to Williams to design his first of many world championship winning cars. Leyton House never came close to scoring a similar result again and by the end of 1992 their distinctive cars were gone for good.

More of Jeremy’s livery designs

If you liked these designs, be sure to check out Jeremy’s earlier work in this previous article, visit his official website and follow him on Twitter and Facebook.

F1 pictures

View more F1 pictures

Images ?? Jeremy Hancox for F1 Fanatic, others as described on images

84 comments on “How four classic F1 liveries might look on today’s cars”

Jump to comment page: 1 2 3
  1. One of the F1 teams should hire Jeremy to design their liveries for them. While all four are recreations of existing designs, and have associations based on events on and off the track, they are all brought to life brilliantly by Jeremy on the modern shaped machines.

    Some of today’s liveries just lack imagination and are truly forgettable. Designers should be trying to create iconic and distinctive designs that make their team instantly recognisable. Everyone that’s watched F1 for awhile would remember the iconic yellow Jordan of the 90s, or the chrome McLaren. Who will remember the 2013 Sauber in years to come?

  2. Love the 7up. Lola too busy. The rest rather bland.

  3. The Benetton of 95. That was also sweet.
    Also the Renualts of the 80’s.

  4. I don’t like the Lola. At all. It’s far too busy.

    The Jordan on the other hand… WOW.

  5. The Jordan and the Toleman are both beautiful. And just to give it a little more cred, they gave debuts to two of the greatest drivers of all time.

    1. @serv

      Only Michael Schumacher comes to mind, and the other is Ralf, Irvine, Zanardi (Did very well in Cart), Giancarlo, Rubens?

      1. Senna at Toleman.

        1. Oops, totally didn’t see he mentioned Toleman.

  6. Thumbs-up!

    New Jordan is definitely best for me.
    Old Toleman seems to me obviously better than the new one, new Lola have great updated color scheme.
    Leyton past colours seems to me weakest of these and even the update havent made it better.

    When I read “classic liveries” in headline, I ve been looking forward to Brabham Parmalat, Williams FW11, McLaren Marlboro or to some of Benettons.

  7. I particularly like the “Osama” sponsor on the Jordan with what looks like a bulls-eye. Was it prophetic?

  8. Damn, I’ve left my rose tinted specs at home.

    Got to say these liveries look no better or worse or even that much different than any other liveries since Lotus 1968. They’re just adverts folks, some better (some worse) than others. But adverts nonetheless…

  9. Juan M Navarro
    5th April 2013, 15:58

    you should also make the john player special modern design or the lotus camel both from Ayrton Senna

  10. All four look fantastic, especially the Toleman and Lola.

    The recent Sauber and Williams cars have really lacked character with some of the blandest use of livery and colour I have ever seen. Hancox’s “Toleman” shows how they should really be doing things with their respective colour schemes. Likewise the “Jordan” should serve as inspiration to the achingly bland Caterham.

  11. That Jordan 191 livery!!

    *swoons in a manly way*

    Tis a thing of beauty, so it is!

  12. I read somewhere Leyton House was a Japanese estate agent…

  13. I don’t know whether it’s just because they are different to what we are used to but all of these liveries look amazing compared with today’s!

  14. Always loved the 7-Up Jordan and the Leyton House March, but these images by Jeremy are superb. Lots of lovely shaping and glow patches.
    I remeber doing associated print work with the 7-Up brand at the time, and they used that sort of pipe-cleaner cartoon of a kid with spiky yellow hair. We were shown advance images of the livery on the Jordan car; I was so impressed.

      1. That’s it!
        Thank you. My life is now complete.

  15. Nice.
    Didn’t know Osama sponsored the 1991 Jordan.

  16. I’ve seen that Leyton House livery on a Star Mazda (now Pro Mazda) in iRacing

  17. Would love to see the Marlboro livery on today’s mclaren with like a pearlescent white.. ANYONE!?

    1. Totally had the same idea dude…It would be awesome seeing those colors again back in action for atleast a Grand Prix Weekend.

    2. I actually prefered West. Made them look cool and Star Wars Imperial.

      1. Thank you. Thank you so very very much.

  18. I’ve always liked red, personally

  19. Wow, can that Jordan 191 mockup just…be on the grid already, some how?

  20. few years ago I had proposed some old livery with modern cars, this is the result:


    I love Jordan and Leyton House! :D

Jump to comment page: 1 2 3

Leave a Reply

Your email address will not be published. Required fields are marked *

All comments are moderated. See the Comment Policy and FAQ for more.