How four classic F1 liveries might look on today’s cars

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Jeremy Hancox produced three brilliant alternative F1 livery designs for F1 Fanatic last year.

They proved very popular and now he has created a new batch of four images showing how some of F1’s most memorable liveries from past seasons could look on today’s cars.

1991 Jordan 191

1991 Jordan 191 livery on a 2013 F1 car

Jordan 191 (1991), Goodwood, 2012Eddie Jordan’s first F1 car was an elegant creation crafted by Gary Anderson. It also had the benefit of an attractive green and blue livery.

The green colour was a good match for the Irish team but it came about principally through their association with 7Up. Jordan made the soft drinks brand a sponsorship target due to its strong sales in Ireland.

Jordan intended to make his pitch to 7Up’s executives in London with the assistance of Bertrand Gachot. But come the crunch meeting in February the driver was nowhere to be found. Jordan secured the deal but the reason for Gachot’s absence didn’t emerge until later in the year.

He had become involved in a row with a taxi driver on Hyde Park corner and was arrested. Later in the year he was sentenced to prison, beginning the sequence of events that led Michael Schumacher to make his Grand Prix debut.

Securing 7Up’s backing was a coup for a Jordan but it created a problem as another potential sponsor, Kodak, did not want their yellow branding to appear on a green car. Unperturbed, Jordan headed for Japan and concluded a deal with their green-coloured rivals Fuji.

1984 Toleman TG184

1984 Toleman TG184 livery on a 2013 F1 car

Ayrton Senna, Toleman TG184, Monaco, 1984The Toleman TG184 will forever be associated with one race – the rain-lashed 1984 Monaco Grand Prix which a young Ayrton Senna looked set to win before it was red-flagged.

The car’s livery, painted in deference to Italian sponsors Candy (domestic appliances) and Segafredo (coffee) was revised later in the season to include a splash of red, as reflected in Jeremey’s design above.

After that shock second place at Monaco in only his fifth start, Senna took the TG184 to further podium finishes at Brands Hatch and Estoril.

1997 Lola T97/30

1997 Lola T97-30 livery on a 2013 F1 car

Lola-Ford T97/30, 1997With sponsorship from big names like Mastercard and Pennzoil, Lola’s return to F1 in 1997 looked credible.

Unfortunately the car their logos were plastered onto didn’t amount to much.

at the team’s debut in Melbourne Formula 3000 champion Vincenzo Sospiri was five seconds off the next slowest car in qualifying. Ricardo Rosset, who’d finished runner-up to him in 1995, was a further second off the pace, and both were outside the 107% cut-off time.

Nor were their sponsorship arrangements as lucrative as they seemed, and the team folded before the second race of the season. Nice looking car, though.

1990 Leyton House CG901

1990 Leyton House CG901 livery on a 2013 F1 car

The striking pale blue colours of Leyton House were introduced to F1 on their March-designed cars in 1987. The fashion brand created by Japanese fashion magnate Akira Akagi had not been applied to any products when the cars first appeared.

By 1990 Leyton House restaurants and hotels had sprung up. The team’s fortunes changed as well: from running modified F3000 cars at the rear of the field their upcoming designer Adrian Newey had fashioned the CG901. It pointed the way forward for post-turbo era F1 car design.

Powered by a comparatively weak Judd engine, the slim car pushed the envelope of minimising drag and maximising downforce further than its rivals. Although it was very sensitive to bumps, on the smooth Paul Ricard circuit it came into its own and Ivan Capelli nearly won the race.

But by that time Newey was already on his was to Williams to design his first of many world championship winning cars. Leyton House never came close to scoring a similar result again and by the end of 1992 their distinctive cars were gone for good.

More of Jeremy’s livery designs

If you liked these designs, be sure to check out Jeremy’s earlier work in this previous article, visit his official website and follow him on Twitter and Facebook.

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Images ?? Jeremy Hancox for F1 Fanatic, others as described on images

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84 comments on How four classic F1 liveries might look on today’s cars

  1. That Jordan 191 livery!!

    *swoons in a manly way*

    Tis a thing of beauty, so it is!

  2. xjr15jaaag (@xjr15jaaag) said on 5th April 2013, 16:52

    I read somewhere Leyton House was a Japanese estate agent…

  3. Rob Wilson (@rob-wilson) said on 5th April 2013, 17:30

    I don’t know whether it’s just because they are different to what we are used to but all of these liveries look amazing compared with today’s!

  4. Timothy Katz (@timothykatz) said on 5th April 2013, 17:44

    Always loved the 7-Up Jordan and the Leyton House March, but these images by Jeremy are superb. Lots of lovely shaping and glow patches.
    I remeber doing associated print work with the 7-Up brand at the time, and they used that sort of pipe-cleaner cartoon of a kid with spiky yellow hair. We were shown advance images of the livery on the Jordan car; I was so impressed.

  5. Nice.
    Didn’t know Osama sponsored the 1991 Jordan.

  6. Justin (@thejwooly) said on 5th April 2013, 18:06

    I’ve seen that Leyton House livery on a Star Mazda (now Pro Mazda) in iRacing

  7. nemo87 (@nemo87) said on 5th April 2013, 18:35

    Would love to see the Marlboro livery on today’s mclaren with like a pearlescent white.. ANYONE!?

  8. mightyspyder (@mightyspyder) said on 5th April 2013, 18:36

    I’ve always liked red, personally

  9. R.J. O'Connell (@rjoconnell) said on 5th April 2013, 19:55

    Wow, can that Jordan 191 mockup just…be on the grid already, some how?

  10. few years ago I had proposed some old livery with modern cars, this is the result:

    I love Jordan and Leyton House! :D

  11. DaveW (@dmw) said on 5th April 2013, 21:51

    Beautiful work. But this exercise primarily has shown me how beautiful the cars of the 90s were, including compared todays cars, which look clumsy by comparison. The Leyton House March, for example, is exquisite. However, I wouldn’t bear to watch a race now with such cars–with drivers’ shoulders right in the breeze and trivial side-impact protection.

  12. Churaragi (@churaragi) said on 6th April 2013, 2:29

    Am I the only one that think these are hideous?

    I mean the artist did an AMAZING job, but somehow it just strikes me that these cars look like multicolored advertisement billboards without much if any artistic feeling, creativity, or just brand power(like Ferrari all red car).

    Again I complement the artist for the amazing modern renditions of these liveries, but as far as the liveries themselves, just serve to remind me how unimaginative and restrictive the sport is when cars are required to become moving billboards rather than fast, beautiful, stylish machines.

    Not to say that all F1 liveries(past and current) fall into this rant, but most do, I feel…

    • Ivano (@) said on 6th April 2013, 5:27

      So with the exception of Marussia, Sauber, and Williams, all the present cars are billboards?
      McLaren is all Vodafone.
      Lotus is a tibute to JPS scheme of the 80’s Lotus. (Brand Power)
      Redbull… and with it’s Infinity sidepods?
      Mercedes is all silver, more brand power.
      Force India is a flag.

      Sorry, but really can’t see you arguement here?

  13. dux mea lux said on 6th April 2013, 7:17

    Love the Jordan and leyton House but I mean on the 1990 cars , they were simply beautiful back then. A shame that we have such bland livery on today’s f1 cars. Love the 1993 Ferrari the F93A and the 1994 F412 t1

  14. pH (@ph) said on 6th April 2013, 16:12

    When I compare the old and new versions, I have to say I am amazed at how much better the Lola-Mastercard livery looks on a new car. I found it rather bland back then, but the new version is just great. Perhaps it is a bit unfair because some of these liveries were great right from thew start, so there’s not much room for improvement, but it shows how important the interplay between the shape of the car and the design is.

  15. pH (@ph) said on 6th April 2013, 16:13

    I just thought that the new cars have one big disadvantage: There’s not room enough for the Penthause beauties (see Hesketh).

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