1991 Jordan 191 livery on a 2013 F1 car

How four classic F1 liveries might look on today’s cars

F1 PicturesPosted on | Author Keith Collantine

Jeremy Hancox produced three brilliant alternative F1 livery designs for F1 Fanatic last year.

They proved very popular and now he has created a new batch of four images showing how some of F1’s most memorable liveries from past seasons could look on today’s cars.

1991 Jordan 191

1991 Jordan 191 livery on a 2013 F1 car

Jordan 191 (1991), Goodwood, 2012Eddie Jordan’s first F1 car was an elegant creation crafted by Gary Anderson. It also had the benefit of an attractive green and blue livery.

The green colour was a good match for the Irish team but it came about principally through their association with 7Up. Jordan made the soft drinks brand a sponsorship target due to its strong sales in Ireland.

Jordan intended to make his pitch to 7Up’s executives in London with the assistance of Bertrand Gachot. But come the crunch meeting in February the driver was nowhere to be found. Jordan secured the deal but the reason for Gachot’s absence didn’t emerge until later in the year.

He had become involved in a row with a taxi driver on Hyde Park corner and was arrested. Later in the year he was sentenced to prison, beginning the sequence of events that led Michael Schumacher to make his Grand Prix debut.

Securing 7Up’s backing was a coup for a Jordan but it created a problem as another potential sponsor, Kodak, did not want their yellow branding to appear on a green car. Unperturbed, Jordan headed for Japan and concluded a deal with their green-coloured rivals Fuji.

1984 Toleman TG184

1984 Toleman TG184 livery on a 2013 F1 car

Ayrton Senna, Toleman TG184, Monaco, 1984The Toleman TG184 will forever be associated with one race – the rain-lashed 1984 Monaco Grand Prix which a young Ayrton Senna looked set to win before it was red-flagged.

The car’s livery, painted in deference to Italian sponsors Candy (domestic appliances) and Segafredo (coffee) was revised later in the season to include a splash of red, as reflected in Jeremey’s design above.

After that shock second place at Monaco in only his fifth start, Senna took the TG184 to further podium finishes at Brands Hatch and Estoril.

1997 Lola T97/30

1997 Lola T97-30 livery on a 2013 F1 car

Lola-Ford T97/30, 1997With sponsorship from big names like Mastercard and Pennzoil, Lola’s return to F1 in 1997 looked credible.

Unfortunately the car their logos were plastered onto didn’t amount to much.

at the team’s debut in Melbourne Formula 3000 champion Vincenzo Sospiri was five seconds off the next slowest car in qualifying. Ricardo Rosset, who’d finished runner-up to him in 1995, was a further second off the pace, and both were outside the 107% cut-off time.

Nor were their sponsorship arrangements as lucrative as they seemed, and the team folded before the second race of the season. Nice looking car, though.

1990 Leyton House CG901

1990 Leyton House CG901 livery on a 2013 F1 car

The striking pale blue colours of Leyton House were introduced to F1 on their March-designed cars in 1987. The fashion brand created by Japanese fashion magnate Akira Akagi had not been applied to any products when the cars first appeared.

By 1990 Leyton House restaurants and hotels had sprung up. The team’s fortunes changed as well: from running modified F3000 cars at the rear of the field their upcoming designer Adrian Newey had fashioned the CG901. It pointed the way forward for post-turbo era F1 car design.

Powered by a comparatively weak Judd engine, the slim car pushed the envelope of minimising drag and maximising downforce further than its rivals. Although it was very sensitive to bumps, on the smooth Paul Ricard circuit it came into its own and Ivan Capelli nearly won the race.

But by that time Newey was already on his was to Williams to design his first of many world championship winning cars. Leyton House never came close to scoring a similar result again and by the end of 1992 their distinctive cars were gone for good.

More of Jeremy’s livery designs

If you liked these designs, be sure to check out Jeremy’s earlier work in this previous article, visit his official website and follow him on Twitter and Facebook.

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Images ?? Jeremy Hancox for F1 Fanatic, others as described on images

84 comments on “How four classic F1 liveries might look on today’s cars”

  1. Beautiful work. But this exercise primarily has shown me how beautiful the cars of the 90s were, including compared todays cars, which look clumsy by comparison. The Leyton House March, for example, is exquisite. However, I wouldn’t bear to watch a race now with such cars–with drivers’ shoulders right in the breeze and trivial side-impact protection.

  2. Am I the only one that think these are hideous?

    I mean the artist did an AMAZING job, but somehow it just strikes me that these cars look like multicolored advertisement billboards without much if any artistic feeling, creativity, or just brand power(like Ferrari all red car).

    Again I complement the artist for the amazing modern renditions of these liveries, but as far as the liveries themselves, just serve to remind me how unimaginative and restrictive the sport is when cars are required to become moving billboards rather than fast, beautiful, stylish machines.

    Not to say that all F1 liveries(past and current) fall into this rant, but most do, I feel…

    1. So with the exception of Marussia, Sauber, and Williams, all the present cars are billboards?
      McLaren is all Vodafone.
      Lotus is a tibute to JPS scheme of the 80’s Lotus. (Brand Power)
      Redbull… and with it’s Infinity sidepods?
      Mercedes is all silver, more brand power.
      Force India is a flag.

      Sorry, but really can’t see you arguement here?

      1. Sorry, but really can’t see you arguement here?

        Not really an argument, did you miss this:

        Not to say that all F1 liveries(past and current) fall into this rant, but most do, I feel…

        And I couldn’t agree more, they’re just adverts, many enhanced through nostalgia. Most peoples memory of Leyton House is upside down anyway ()

        1. (sorry, messed up link above)

          Maurício Gugelmin

  3. dux mea lux
    6th April 2013, 7:17

    Love the Jordan and leyton House but I mean on the 1990 cars , they were simply beautiful back then. A shame that we have such bland livery on today’s f1 cars. Love the 1993 Ferrari the F93A and the 1994 F412 t1

  4. When I compare the old and new versions, I have to say I am amazed at how much better the Lola-Mastercard livery looks on a new car. I found it rather bland back then, but the new version is just great. Perhaps it is a bit unfair because some of these liveries were great right from thew start, so there’s not much room for improvement, but it shows how important the interplay between the shape of the car and the design is.

  5. I just thought that the new cars have one big disadvantage: There’s not room enough for the Penthause beauties (see Hesketh).

  6. I really do like the Toleman. It’s the sort of livery USF1 would hopefully have used had they actually decided to build a car. That Lola in today’s field would easily stand out from the rest of the cars!

    One livery I would like to see on a modern day car, the 1993 Sauber C12!

  7. Beautiful work, more of these please! :)

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