Valtteri Bottas, Felipe Massa, Williams FW36 livery reveal, 2014

Williams confirm Martini sponsorship and reveal livery

2014 F1 sesonPosted on | Author Keith Collantine

Williams have confirmed a new sponsorship deal with Martini and revealed their car’s colour scheme for 2014.

“Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit,” said team founder Frank Williams.

“It will be great to see the distinctive stripes of Martini Racing return to Formula One once again in unison with Williams.”

The Martini history has a long history in motor racing, having appeared on Porsche sports cars, Lancia rally and sports cars, and Brabham, Lotus and Ferrari F1 cars as well as many others.

Video: Williams FW36 in action

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Images © Williams/LAT

143 comments on “Williams confirm Martini sponsorship and reveal livery”

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  1. I may be among the few who thinks that while it’s still a better livery than most if not all of the 2014 field, those stripes could have been drawn to show a lot more dynamism and flow.

    I think the likes of Ford Focus WRC, Porsche 935 (936?) are way better.

    Still, I’ll certainly tip one of these FW36s to win in Melbourne and it will be great to see these cars deliver. (I mean I’ll tip Williams based on careful assessment of performance, reliability especially, rather than on paint scheme.)

    1. *think (1st row)

  2. A real retro look, I dare say Martini may have only invested a small amount otherwise their logo and stripes may have been more prominent as the side pods are screaming for some stickers

  3. Love it, I like how straight foward it is. It leaves space for morre sponsors which is more important but I hope they don’t add many more.

  4. Paul (@frankjaeger)
    6th March 2014, 21:21

    That’s a beauty

  5. Zain Siddiqui (@powerslidepowerslide)
    6th March 2014, 21:59

    Awesome-looking car, great driver lineup.

  6. Incredible, I love it. So pleased things are looking up at Williams, I’m a massive fan!

  7. Even the nose looks good. I really like this car!

  8. Unrelated. I am a bit late on my reading. Where is yesterday’s (march 5) round-up?

    1. @keithcollantine
      It does not appear on the front page. I googled it, but what more am I missing? This blog should have a “previous/next” in each article.

      1. Sorry, it is a browser related problem (chrome). When loading the next page on infinite scrolling, some articles are missing. Sorry for the bad english. But I maintain my suggestion.

  9. Simple, good looking, classy. Thanks Williams!


    just a shame the front looks like a penis


    just a shame the front looks like a gentlemans sausage

  12. Wait, it says “F1 seson” on the subtitle.. I thought that those were categories and not typed in every article..

  13. Finnaly Massa has a decent helmet for his car.

  14. Love it!

  15. Great – Nice to famous racing colours on a formula one car

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