McLaren livery, 2014 Australian Grand Prix

McLaren reveal livery for Australian Grand Prix

2014 Australian Grand PrixPosted on Author Keith Collantine

McLaren livery, 2014 Australian Grand PrixMcLaren have revealed the colour scheme they will use for the first race weekend of the season in Australia, having used an interim livery during testing.

The team will use the livery to mark 20 years of support from sponsor Mobil 1.

“We are privileged to have worked closely with ExxonMobil over a very successful 20 years and counting,” said chief operating officer and acting CEO Jonathan Neale.

“During 332 races together we have achieved four world championships, 78 wins, 229 podium finishes and 76 pole positions, which is testament to our powerful technology partnership. Seeing the Mobil fuels branding alongside Mobil 1 on the MP-4 29 is a great recognition of the relationship’s contribution to performance over our two decades together.”

McLaren are without a title sponsor this year following the departure of Vodafone at the end of last season. Last week McLaren Group CEO Ron Dennis said he expects to have a replacement in place “in the new few events”.

2014 Australian Grand Prix

Browse all 2014 Australian Grand Prix articles

Image © McLaren

99 comments on “McLaren reveal livery for Australian Grand Prix”

  1. This livery could be perfect if they just had a few touches of red or orange in few places. Just to accentuate few details. This way it seems completely bland.

    1. It’s like they cannot accept there’s a new Mercedes factory team…

      Maybe next year they will go wilth Honda’s red and white and bring back the classic livery…

      1. Honda may bring white, as it’s Japan’s racing colour, but the red was part of their Marlboro sponsorship.

        Granted, there may be a bit of a throwback, but McLaren doesn’t seem the team to live in the past.

          1. I think they’re typically swathes of white, occasionally with red highlights. But Toyota have used blue for highlights instead sometimes. Japanese manufacturers never did a huge amount of international racing back when national colours were being used.

  2. Well… how bland is that?
    Following McLaren with Mercedes in close proximity will be like watching historic old black-n-white films of F1 in the 30’s. All that would be missing is the Auto-Union cars. JF

    1. Williams would have been there too, had it not been for their racing stripes.

      This year’s F1 grid at the sharp end will remind us of the 2013 GP3 season..white and silver cars..

  3. Seriously. Am I the only one who saw this and went “YES”? Looks badass to me. Simple yet flowing, but also very aggressive looking. You can never go wrong with black on a race car if you ask me. Granted, I’ll admit this is all subjective because Ferrari red looks boring yet people go gaga over it for reasons beyond my grasp.

    1. Said it before the livery change – I liked the car new nose and all. This morning like you saw this pic and thought “yes”. Making cars photogenic is of course an art in itself which is why manufacturers choose colours very carefully for brochures. Will be interesting to see what will eventually be a colour version with final sponsor.

    2. @joey-poey – No I thought the same as you and was equally surprised to look down at the comments and see everyone say it was boring.

      In all fairness, the picture doesn’t look great because it makes the car look grey instead of chrome. Obviously chrome will reflect the colours around it so in a dull studio environment, it’s going to just look grey.

      You can tell Ron Dennis is back in charge can’t you…!

      1. I think one-off comemorative/special liveries are allowed, Red Bull already did this on a few ocasions (charity liveries and DC retirement).. I dunno what the regs says about this

    3. I like it quite a lot, although for me some colour in it would have been nice. But its an improvement over the vodafone livery last year that was getting as old as the red Bull one, and its far better than the bland testing livery.

      Seeing the glossy shine on those sidepods, its going to look a lot better in real than on the studio picture (or render?) its above.

    1. Am I the only one to notice that the graphic is in black & white, not colour, and, you might say so what? The tyres, look at the tyres. They are in black & white also but we know they have coloured writing etc. So, I would expect there will be colour on the logo when you see the car proper.

      1. Good point. Didn’t notice that. But what the hell are they doing releasing black and white photos? Liveries are all about the design and color. A black and white photo is useless in that regard. I think it will be in color otherwise Mobil 1 is going say “thanks for nothing!” Corporations what their brands to be easily recognizable, and that means getting their colors right.

    1. These are my thoughts as well. Maybe not ‘classic’ in the strictest sense, but clean, simple, and looks pretty good.

      I’d rather see a bit of colour (I wish McLaren would adopt more of that Orange-Arrows livery using their McLaren orange colour) but for a monochromatic design, I like it.

    1. … however, it’s just to cover the fact that they don’t have a title sponsor. Thankfully Honda will fix that next year, and if McLaren do well at the start of 2014 they might attract another new big sponsor.

          1. They did have a title sponsor in place. The issue was that said sponsor thought they would try and renegotiate the the terms of the deal, given McLaren’ poor showing last season. They obviously didn’t bank on Ron saying, screw you we will go without you and look elsewhere.

  4. I think its a shame that there are so many teams now and yet so few different colours. The grid looks bland with most teams using similar colours, even the iconic red Ferrari had alot of black on it now. Id love to see a yellow back or a lime green… or even a bright pink just to change things up a bit!

  5. I’ve said for over 20 years now that McLaren are dull, corporate and stiff. This livery is so…dull, corporate and stiff.

    No imagination, flair or fun. Just professional. It’s more Mercedes than the Mercedes.

    F1’s liveries have seriously suffered since the tobacco advertising regulations. Cigarettes may well kill you on the inside but at least they looked pretty.

    1. Come on, it seems that you’re judging a book by looking at its covers ! Doesn’t matter if they’re corporatistic, kinda dull and stiff, but what their contribution to the auto industry. And I’m talking mostly about Mercedes !

      1. It seems that you’re judging a book by looking at its covers.

        We’re talking about the livery here, so it’s kind of the point. To me this car looks like a suit and I’m not surprised that some people think it’s a very “corporate” livery. Some people like suits. Some people think that suits are classic, that they make you look sharper, more aggressive and purposeful. Some people think they are uniforms of the corporate aristocracy. I just think they are bland and boring. Luckily this livery is a one-off.

      1. I agree. Was the T-1000 from Terminator 2 bland? Chrome refelcts colour and light and is one of the most exciting finishes on any product whether that be a phone, TV or, er, car.

        Just to make the point a bit clearer, the car ain’t grey, it’s chrome!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>