Car sales chief Mattiacci takes Domenicali’s place

2014 F1 season

Marco Mattiacci, Ferrari, 2009Marco Mattiacci, who has taken over from Stefano Domenicali in charge of Ferrari’s F1 team, has not previously worked for the team’s racing operation.

The 42-year-old’s background is in Ferrari’s car sales division where he ascended to the position of president and CEO of their North American operation, which he has held since 2010.

Ferrari president Luca di Montezemolo described Mattiacci as a “highly regarded manager who knows the company well”.

Mattiacci’s rise began after he joined the Italian company in 1999, having previously worked for Jaguar. He worked for Ferrari’s operations in South America, the Middle East, Russia and Finland.

After spending four years as the president and CEO of Ferrari Asia Pacific (pictured) he was moved into the corresponding role for the North American market.

A background in motor racing is not a prerequisite for success in Formula One – Flavio Briatore being a famous example. But Mattiacci will be aware that by taking charge of running Italy’s most historic racing team he now occupies one of the most demanding and high-profile jobs in motorsport.

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66 comments on Car sales chief Mattiacci takes Domenicali’s place

  1. Lewis McMurray (@celicadion23) said on 14th April 2014, 13:07

    So someone without a motorsport career background now has the most prestigious title in the business, Ferrari Team Principal. That makes no sense at all but LDM’s not stupid, he must know something we don’t.

    Or he’s devaluing F1’s most famous team, thereby devaluing the sport and driving the share prices down for Bernie…..

  2. Joshua Mesh (@joshua-mesh) said on 14th April 2014, 13:14

    He’s an Italian looking Alec Baldwin.

    • Pete (@repete86) said on 14th April 2014, 13:29

      I hope that in his first day on the job, he recites Alec Baldwin’s monologue in Glengarry Glen Ross. If that doesn’t get their team moving in the right direction, I don’t know what will.

  3. Brian C (@bcracing) said on 14th April 2014, 13:33

    Was he the first person Luca saw after Domenicalis quit?

    “Hey you, yes you, you’re the new team boss, be here early on monday you need to sign for your new key cards and learn what a CNC machine does”.

  4. ScuderiaVincero (@scuderiavincero) said on 14th April 2014, 13:39

    I’ll give this man the benefit of the doubt. This isn’t the first time someone with relatively little experience (or none) in Formula 1 has been thrusted into a particularly powerful position. Look at Flavio Briatore, he had actually said he wasn’t even interested in the sport, and look what he did with Benetton.

  5. Kisii said on 14th April 2014, 13:45

    The problems at Ferrari are higher up in the management. And by higher up I mean all the way up. To the very top. Luca. Luca is the problem.

    • GeordiePorker (@geordieporker) said on 14th April 2014, 14:10

      It is very possible that Luca is the main source of their problems, but to my mind their problems appear to stem from an inability to develop a competitive engine, an apparent lack of aerodynamic knowledge and a lack of ideas about how to solve this…the fix has to start with a new head of the racing team surely, since (s)he is responsible for getting the right people into the right places. Whilst I am no Ferrari fan (based on the Veto they held (hold?) for so long), I don’t want to see them beaten because they’ve put a car salesman in charge…

    • Dave (@raceprouk) said on 14th April 2014, 15:30

      Luca is the CEO of Ferrari SpA. If you think he has any real say in how the F1 division is run, you’re very much mistaken.

  6. Aficionado said on 14th April 2014, 14:34

    I know people are huge fans of the cliche ‘F1 is a business’, and maybe in some ways it is. But in other ways it just isn’t. It’ll be interesting to see if having business-people as team principals is actually a good idea. It hasn’t really worked for Sauber. Yet having someone who was born and bred in racing seems to be working splendidly, like with Williams. I really hope Mattiacci doesn’t prove me wrong. I like my sport being about more than numbers, money and sterile greed….

  7. Cyclops_PL (@cyclops_pl) said on 14th April 2014, 14:41

    I have a feeling he’s just filling in in wait for a proper replacement.

    • Deej92 (@deej92) said on 14th April 2014, 14:53

      I was thinking Flavio Briatore, perhaps?

    • bull mello (@bullmello) said on 14th April 2014, 16:08

      @cyclops_pl – Interim, most likely. Even a highly capable sales manager would seemingly be better off with at least some racing background.

      Who inside the racing team has demonstrated the performance to validate a promotion from within? Just guessing that LdM is looking more to someone outside the team at this point.

      Brawn would be on the top of a very short LdM wish list one would think. Brawn doesn’t seem to be in a hurry to come back to F1 though.

      • GeordiePorker (@geordieporker) said on 14th April 2014, 16:25

        Very short wish list:

        …can’t think of any others unless they can poach someone. There should probably be a long gap from Briatore to Whitmarsh to represent desirability!

  8. StephenH said on 14th April 2014, 16:08

    Who ??

  9. Patrick said on 14th April 2014, 17:27

    So before we had the guy that mangaed the European Ferrari Supporters Clubs at the helm and everyone knows how it went. NOW we have this guy whom his only experience is selling Ferraris to filthy rich people and has never even dreamt of heading a go cart team let alone the most renowned racing team on the planet…….i don’t get it……..we should see people like Graeme Lowdon, Martin Withmarsh, Giorgio Ascanelli, Aldo Costa, Craig Pollock, Paul Stoddart, Eddie jordan, Tom Kristensen………..and the list goes on…….. what the hell happened to common sense????? and more importantly why do these people forget how they can use their money???

  10. SauberS1 (@saubers1) said on 14th April 2014, 18:19

    I don’t think that this is good choice. Maybe it’s an interimistic solution.

  11. Andrei (@crandreico) said on 14th April 2014, 21:51

    A puppet goes out, another (seemingly) puppet comes in. You just got to love Montezemolo.

  12. Mark in Florida said on 15th April 2014, 0:27

    This guy is probably LDM`s secret love child. Who is being presented now as a great team leader. Ferrari is in a complete nose dive right now so sad to see it makes you wish for the good old days.

  13. Tlux said on 15th April 2014, 3:18

    I think this speaks volumes as to where Ferarri’s head is at.

    Rather than bringing in a TP to turn their sporting business around, they bring a salesman in.

    Competing via politics rather than performance is not a strategy i particularly respect.

  14. Malc said on 15th April 2014, 7:33

    Hmm… was this chap chosen by the Mafia? Is he a “made man”?

  15. Sharon H (@sharoncom) said on 15th April 2014, 9:38

    What happened to Massimo Rivola? I thought he was being groomed for the TP job.

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