McLaren’s new title sponsor plan “is happening”

2014 F1 season

Jenson Button, Kevin Magnussen, McLaren, Shanghai International Circuit, 2014McLaren’s plan to announce a new title sponsor in the near future is still progressing, according to racing director Eric Boullier.

Ahead of the start of the season last month Ron Dennis said his team would “definitely feature a title sponsor in the next few events”.

Speaking in a McLaren phone-in today Boullier said: “The plan Ron discussed is happening.”

“Until we have signed the package, signed the final contract obviously nothing will be announced or changed. As long as we are in that position we will keep going with what we are doing now.”

McLaren have showcased different sponsors on their sidepods in the first four races of the season. Boullier said the team’s continuing lack of a title sponsor does not affect their budget.

The team are in their final season of using Mercedes engines before reuniting with Honda next season. But Boullier insists they are not marking time while they wait for next year to arrive.

“You can’t allow yourself to think and wait in motor racing,” he said.

“And actually the 2013 year should be a benchmark for us to never do it again. And 2014 should be seen as a year which is not a transition year but a year of let’s say, rebuilding a winning team.

“And then in the middle of this we have obviously this extra challenge to obviously today work very efficiently with our partner Mercedes. But then obviously later in the year to start to implement a Honda arrival. But it’s just part of the challenge.”

2014 F1 season

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41 comments on McLaren’s new title sponsor plan “is happening”

  1. Brian C (@bcracing) said on 24th April 2014, 3:07

    I put 5 bucks on either Coke or Subway or both.

  2. andrewf1 (@andrewf1) said on 24th April 2014, 3:10

    Maybe Mclaren should consider painting that God-awful nose in black, I’m 100% sure it would significantly increase the likelihood of a sponsor closing the deal.

  3. Arki (@arki19) said on 24th April 2014, 3:39

    The livery is so nondescript – change in sponsors’ logos included. The results being achieved at the moment can be described in the same way :(

  4. regs (@regs) said on 25th April 2014, 14:19

    If it’s going to be Huawei then they just have to restore orange/redish livery.

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