Force India confirms Smirnoff sponsorship deal

2014 F1 season

Force India VJM07 Smirnoff branding. 2014Force India has confirmed a major new sponsorship deal with Smirnoff.

The Russian vodka brand owned by British company Diageo will have its branding on the rear wing and top of the VJM07 chassis, with branding on the sidepods at selected, “key” races.

The branding will be used to “deliver a powerful anti-drink drive message”, said the team in a statement.

Force India managing director Vijay Mallya said: “As a team we’ve always mixed the highest professionalism on the track with great celebrations away from it and our partnership with Smirnoff reinforces these values.”

“As we continue to make progress on the track, Smirnoff is the ideal brand to help celebrate these moments and open up the sport to new fans.”

Force India have made their best-ever start to an F1 season, scoring 54 points in the first four races and holding third place in the constructors’ championship behind Red Bull.

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94 comments on Force India confirms Smirnoff sponsorship deal

  1. matt90 (@matt90) said on 1st May 2014, 21:35

    Although black cars are often pretty cool, I miss the bright green and orange. I don’t mind the white being reduced this year, but it’s a shame to see a colourful car become muted.

  2. djdaveyp85 (@djdaveyp87) said on 1st May 2014, 23:00

    What does putting a sponsorship logo on a car have anything to do with driving at all?

    Does putting a Blackberry logo on a car encourage you to use your phone and drive?

    It is put on the car to expose the viewers to the brand and increase awareness, not to encourage the person to consume/use the products whilst driving.

  3. SauberS1 (@saubers1) said on 1st May 2014, 23:17

    I think, this is a good thing.

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